Recent Posts
A New York Pop-Up Experience Where “Motion is Magic”: Kizik's Innovative Approach to Footwear and Retail Expansion Takes the Stage
Melissa Gonzalez - May 1, 2024As the concept of "Motion is Magic" takes center stage in Kiziks national brand expansion, the footwear industry witnesses a seamless blend of digital and physical retail innovations. This strategic approach, is set against a backdrop of increasing consumer demand for experiential marketing, engages customers uniquely and memorably and establishes a deeper connection with the brand.
Read moreA Look Into MG2’s Sustainability Impact Report
Melissa Gonzalez - April 22, 2024When businesses invest in building strategies around a sustainability impact report, its a win-win for the environment, the company, and the community the business serves.The architecture and design industries face renewed pressure to innovate sustainably in an era marked by rapid environmental shifts and an escalating climate crisis.
Read moreAmerican Freight's Open-Box Approach Sets a New Standard in Retail Where Quality and Affordability Go Hand-in-Hand
Melissa Gonzalez - April 9, 2024As consumers increasingly seek out sustainable and value-driven shopping options, American Freight stands out with its distinctive approach to the retail market. By capitalizing on the trend towards open-box purchases and the demand for high-quality products at lower prices, this retailer is leading the charge.
Read moreCreating Immersive Retail Experiences at SXSW: What’s the Future of Brand Engagement?
Melissa Gonzalez - April 3, 2024How can brands leverage theater-driven design to create immersive retail experiences that resonate with consumers? Melissa Gonzalez, Principal and Shareholder at MG2 Design and the host of Retail Refined, has illuminated this topic at SXSW (South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints.
Read moreLoyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers
Melissa Gonzalez - April 1, 2024The retail space is heating up with innovation. Consumers are increasingly seeking personalized experiences and brands are harnessing the powers of new technologies and data to fulfill these demands like never before.
Read moreStepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
Melissa Gonzalez - March 28, 2024The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences.Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear.
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