Melissa Gonzalez

Top Retail Voice, Influencer, and Lead Retail Contributor

Industry-recognized influencer, leader, and storyteller in Retail. Lead Retail Industry Contributor at MarketScale. Principal at MG2 Design. Host of "Retail Refined" Podcast. As a global brand and retail experience disruptor, Melissa possess strong proficiency in consumer insights, experiential design, retail technology integration, and brand innovation. During her career, she have created powerful visual narratives through physical spaces, imprinting complex concepts and ideas to consumers in genuine, tactile, and persuasive manners. She have also served as a consumer engagement trendsetter, “pop-up” industry pioneer, and entrepreneur. Melissa founded and launched a consumer experiential design firm that achieved a successful exit, driving initial client wins, monetization, and exponential revenue growth.

"Melissa brings both her industry knowledge and an approachable and educational point of view to her interviewing skills. With an authentic style, she facilitates an engaging dialogue, one where listeners can walk away from with tangible insights and thought provokers!"

-Jeffrey Roseman, Vice Chairman of Retail at Newmark

"What sets Melissa apart is her ability to cut through the noise and provide actionable insights. Whether you’re a store owner looking to revamp your space or a tech enthusiast curious about the next big thing in retail, you’ll find tangible ideas to build on. From seasoned designers to pioneering tech gurus - ensuring that listeners are always engaged with diverse and forward-thinking perspectives. Retail Refined doesn’t just skim the surface; it dives deep into topics that matter. If staying ahead of the retail curve is important to you, start here."

-Nate Frazier, Chief Operating Officer of GNC

Shopware - Top 20 eCommerce Podcast 2023
NYBJ - Top 10 NYC Executive To Watch In 2023 2023
Path to Purchase - Woman of Excellence 2023
WWD - Top 25 Most Inspirational Woman Leader 2022
LinkedIn - Top 10 Must-Know Retail Writer 2018
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pod Podcast Hosting & Public Speaking

Recent Posts

unified retail experience

Brand Trust and Authenticity: Two Essentials that Will Make AI a Valued Resource in the Unified Retail Experience

Melissa Gonzalez - February 20, 2024

AI is quickly becoming a leading player in building a unified retail experience. However, that success hinges on retailers ability to use the technology to generate brand trust and authenticity.

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wellness and retail

Unpacking the Future of Wellness and Retail in 2024

Melissa Gonzalez - January 31, 2024

In the latest episode of Retail Refined, host Melissa Gonzalez peers inside the evolving world of wellness and retail in 2024. Joined by Jennifer Walsh, founder of Walk with Walsh, this episode offers a unique perspective on how wellness trends are reshaping the retail landscape.

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touchless instant checkout

Touchless Instant Checkout Perfectly Aligns with Consumer Desires, Offering the Ultimate Convenience and Seamless Shopping Experience

Melissa Gonzalez - January 22, 2024

As retail evolves to meet modern consumer demands, Melissa Gonzalez, host of Retail Refined takes a deep dive into the game-changing impact of touchless instant checkout on traditional brick-and-mortar stores. This insightful discussion sheds light on the intersection of consumer preferences and innovative retail technology.

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commerce hub
2023 Retail Refined

GNC’s Omni-Channel Evolution From Brick and Mortar to Commerce Hub

Melissa Gonzalez - November 29, 2023

The transformation from a traditional brick-and-mortar store to an integrated commerce hub is crucial in the fast-evolving retail landscape. GNC's omni-channel evolution epitomizes this shift, blending in-person and digital experiences to meet the contemporary consumer's demands.

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machine learning and AI
2023 Retail Refined

The Power of Machine Learning and AI for Carriers

Melissa Gonzalez - October 26, 2023

With powerful tools like machine learning and AI, could retail logistics headaches be a thing of the past?With the rise of e-commerce, especially during the pandemic, the logistics and delivery sector has seen a significant uptick in activity.

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power of consumer insights

The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data

Melissa Gonzalez - September 26, 2023

In the latest episode of Retail Refined, conducted at the Retail Influencer CEO Forum 2023, host Melissa Gonzalez explores the transformative power of consumer insights with guest Elizabeth Oates, VP of Consumer Insights at Ulta Beauty. They discuss how data-driven insights can enhance performance, foster customer loyalty, and shape the beauty industry's future.

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