What Does the Retail Landscape of 2025 Look Like?

Melissa Gonzalez May 18, 2021

AI BOPIS consumer consumer demands customer design ECommerce Fashion interactive experiences Melissa Gonzalez online shopping Rebecca Minkoff retail retail AI retail evolution retail experience Retail Refined technology VR

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

The past year has been a deeply transformative one for the retail industry, which saw already emerging trends in online shopping, curbside pickup and more accelerated in the face of the COVID-19 pandemic.
Now, even with vaccines continuing to roll out and a true reopening commencing, retail isn’t going backward. In fact, the evolution could be just beginning.

On this episode of MarketScale’s Retail Refined with Melissa Gonzalez, Gonzalez welcomed fashion and design icon Rebecca Minkoff to explore another of her areas of expertise – retail’s digital landscape. In fact, she’s a pioneer with a history of integrating innovative technology, such as “magic mirrors” and self-checkout, into her label’s physical stores.

“Now, the customer is so used to the online experience that, if she doesn’t get that in the store, she’ll be like, ‘Ugh, I’m just going to order online’” -Rebecca Minkoff

That experience makes her uniquely qualified to assess how the retail industry might respond to mounting pressures for more innovation, integration and interaction in the months and years after the pandemic draws to a close.
“Now, the customer is so used to the online experience that, if she doesn’t get that in the store, she’ll be like, ‘Ugh, I’m just going to order online,’” Minkoff said.

It’s those raised expectations that retailers are now competing against, though there are exciting new technologies, data tools and more emerging to help them do it.

Click here to pre-order or to read more Rebecca Minkoff’s new book, Fearless.

To hear more, listen to the entirety of this episode of Retail Refined.