Articles by tag: customer

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   The past year has been a deeply transformative one for the retail industry, which saw already…

Department store retailer, Kohls, recently got booted from the S&P 500 index, losing its spot to online artisan market, Etsy. In a bold new move, Kohl’s decides to rework its customer reward system, dropping points and going all in on its signature Kohl’s Cash. According to USA today, Kohl’s chief marketing officer said the change…

It’s a simple relationship – normal gets normal results. Question everything and make two lists – one for the normal and one for the remarkable. Look at what’s normal in your industry and think about what you can do to become remarkable. Further, don’t break the rules. Make the rules. The Bananas have made their…

Being customer-centric is an important quality for any successful retailer. Alex Genov, Head of Customer Research for Zappos, joined MarketScale’s Geoffrey Short at NRF 2020 Vision: Retail’s Big Show to discuss what customer-centricity means to Zappos. “I’ve been on a mission to basically tell businesses and companies to understand their customers as people. Not as…

ADP Business Anthropologist Martha Bird sat down with Daniel Litwin, the Voice of B2B, at CES 2020, discussing a wide range of topics related to how her anthropological work and research impacts businesses and consumer needs. Bird has worked for numerous companies in the field of business anthropology since the early 2000s, working to…

The wave of technology sweeping the globe is leaving no stone unturned, including in the restaurant and dining industry. In fact, technology has transformed the way we order, dine out and hit the drive-thru. On this episode of Beyond Technology: The Experience Podcast we unpack how new tech can leverage the dining experience or, alternatively,…

Online shopping is dominating the transactional marketplace for its ease and immediacy. For brick-and-mortar business, this fact makes providing a positive in-store experience all the more crucial for keeping customers content and loyal. Much like first impressions, the lobby experience can be the singular determination of whether a customer leaves happy and returns again….