The wave of technology sweeping the globe is leaving no stone unturned, including in the restaurant and dining industry. In fact, technology has transformed the way we order, dine out and hit the drive-thru. On this episode of Beyond Technology: The Experience Podcast we unpack how new tech can leverage the dining experience or, alternatively, sink a business. Jeff Wayman VP of Global Account Management at Acrelec, dishes (pun intended) on the different ways restaurants can integrate new technologies into each unique business, increasing efficiency and elevating the customer experience.
With over 25 years of experience, Wayman has seen his fair share of innovation. So, what tech has made the biggest impact on the restaurant industry. What has flopped?
Wayman notes improvements in drive-thru audio quality and how much easier ordering and taking correct orders have become as a result. Now, Wayman’s eye is on technology that enables customer personalization, a rising trend in the food and beverage industry. Self-order kiosks are increasingly prevalent in restaurants, enabling the customer to have a flexible and customized order.
Wayman said the bottom line when it comes to integrating tech into a business flow is to increase accuracy and efficiency. Every business has its own unique technological solution that reflects the brand and operational flow. Whether you’re the McDonald’s Corporation or a mom-and-pop diner, technology can play a part in invigorating the dining experience and increasing profits.
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