How to Provide a Human-Centric Approach to Product Strategy

 

ADP Business Anthropologist Martha Bird sat down with Daniel Litwin, the Voice of B2B, at CES 2020, discussing a wide range of topics related to how her anthropological work and research impacts businesses and consumer needs.

Bird has worked for numerous companies in the field of business anthropology since the early 2000s, working to create human-focused solutions to business needs.

Bird and Litwin touch on their CES experience, a modern focus on human-centered and human-responsive products and how those concepts affect consumer product development, consumer longing for personalized experiences, and more.

To keep up with all of MarketScale’s coverage of CES 2020, head here.

Follow us on social media for the latest updates in B2B!

Latest

Shein/Forever 21 partnership
Success in the Shein/Forever 21 Partnership Hinges on Data Integration Strategy
September 27, 2023

If the Shein/Forever 21 partnership is to be successful, the right data integration strategy could make all the difference. The recent partnership between Singapore-based Shein and Forever 21 is a notable development in the retail sector, merging the strengths of a dominant e-commerce platform with a traditional brick-and-mortar brand. This collaboration promises to offer […]

Read More
well-maintained HVAC system
A Well-Maintained HVAC System Helps Technicians Beat the Heat
September 27, 2023

How can business and homeowners keep their HVACs running during those hot summer months and help their technicians beat the heat? Here’s the secret: A well-maintained HVAC system will cut costs and technician workload. As summer temperatures rise, HVAC services are in high demand to keep homes and buildings cool. Regular maintenance checks, primarily […]

Read More
Subject Matter Experts are the Best Approach to Tracking a Behavioral Threat in the Workplace
September 26, 2023

  The current state of handling workplace violence seems to be reactive, awaiting a triggering incident rather than proactive one. Society, employers, and law enforcement have become adept at responding to acts of targeted violence and are training employees on response techniques. But the key is to shift the focus from response to […]

Read More