How to Provide a Human-Centric Approach to Product Strategy
on
January 9, 2020
ADP Business Anthropologist Martha Bird sat down with Daniel Litwin, the Voice of B2B, at CES 2020, discussing a wide range of topics related to how her anthropological work and research impacts businesses and consumer needs.
Bird has worked for numerous companies in the field of business anthropology since the early 2000s, working to create human-focused solutions to business needs.
Bird and Litwin touch on their CES experience, a modern focus on human-centered and human-responsive products and how those concepts affect consumer product development, consumer longing for personalized experiences, and more.
To keep up with all of MarketScale’s coverage of CES 2020, head here.
Latest
What Makes for a ‘Cheap’ Flatbed Printer?
July 30, 2021
On previous episodes of Print Precision from DigiTech, we’ve covered a simple truth – quality is the cheapest thing you can offer your customers. There’s no substitute for a high-quality flatbed printer like the Read more
The Technical Aspects of In-Circuit Test Fixtures
July 30, 2021
Critical in-circuit test fixtures, or ICT fixtures, are no strangers to On Deck with Circuit Check. This show isn’t their first mention, but, for this episode, ICT fixtures got a more in-depth look for a better Read more
Strategic Accounts—A Role for Everyone
July 30, 2021
Service Logic’s Elizabeth Barber, Operations & Communications Manager, and Sarah Craver, Accounting Assistant, spoke with host Hilary Kennedy on the importance of everyone’s role in running Read more
