How to Provide a Human-Centric Approach to Product Strategy


ADP Business Anthropologist Martha Bird sat down with Daniel Litwin, the Voice of B2B, at CES 2020, discussing a wide range of topics related to how her anthropological work and research impacts businesses and consumer needs.

Bird has worked for numerous companies in the field of business anthropology since the early 2000s, working to create human-focused solutions to business needs.

Bird and Litwin touch on their CES experience, a modern focus on human-centered and human-responsive products and how those concepts affect consumer product development, consumer longing for personalized experiences, and more.

To keep up with all of MarketScale’s coverage of CES 2020, head here.

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