Kohl’s Invests Big in Customer Cash Back Loyalty Program

Department store retailer, Kohls, recently got booted from the S&P 500 index, losing its spot to online artisan market, Etsy. In a bold new move, Kohl’s decides to rework its customer reward system, dropping points and going all in on its signature Kohl’s Cash. According to USA today, Kohl’s chief marketing officer said the change is meant to streamline rewards, “So that will make it much easier for customers to understand what they’re earning, what they have available and how to redeem it.”

 

In this Business Casual snippet, hosts Daniel Litwin and Tyler Kern explore the landscape of loyalty rewards programs in the retail space. In a post-COVID, retail-shy marketplace, what is the value of loyalty reward programs? Kohl’s shareholders are optimistic the customer focused move will help the department store stay competitive.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

What Makes Pumpkin Spice Season a $500 Million Industry
August 18, 2022
 Much like Halloween decorations appearing in stores during the month of August and Christmas décor taking up prime retail real estate in October, the arrival of beloved pumpkin spice products Read more
Oncology and Technology with Carevive: Applying Oncology Expertise at Scale Part IV
August 18, 2022
 Carevive exists to improve the lives of cancer patients. But doing that, can’t be accomplished without integrating real-time solutions into cancer centers around the nation. In Part Four of Read more
CurveBeam Connect: The Benefits of Weight-Bearing CT Scans for Orthopaedic Foot and Ankle Injuries
August 18, 2022
 Fall is coming, and so is CurveBeam’s Annual User Meeting, held this year from Oct 17-19 in Kent Island, MD. CurveBeam’s Director of Marketing, Vinti Singh, sat down with one of this year’s featured speakers to Read more