Analyzing the Lobby Experience and How To Make It Better

 

Online shopping is dominating the transactional marketplace for its ease and immediacy. For brick-and-mortar business, this fact makes providing a positive in-store experience all the more crucial for keeping customers content and loyal. Much like first impressions, the lobby experience can be the singular determination of whether a customer leaves happy and returns again. On this episode of MarketScale’s Building Management Podcast, we discover just how important a positive lobby experience can be in both the private and public sectors. The podcast welcomed Michael Berg, queuing expert and CEO of NEMO-Q, to elaborate on the lobby experience today.

“The customer is going to walk away with an experience, they’re going to walk away with an impression of the business no matter what happens,” Berg said.

Simply put, business need only make their queuing experience pleasant to maintain positive brand perception. But how? The first hurdle is finding out what people are happy or unhappy about by gathering feedback.

NEMO-Q has streamlined and customized a fast, eight-second surveying process that delivers real results.

“Companies can get instant actionable data even after a day of use,” Berg said.

The data, in turn, helps businesses approach queuing systematically. Whether it’s a flustered parent with noisy children in tow or a disgruntled patron in a rush, every customer has a pain point when it comes to queuing. These issues can only be addressed once they’re known.

By capturing data, problems like long lines, employee in-efficiency, and customer engagement can be identified in as little as just eight seconds.

For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @BuildingMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Breaking the Cycle and Inspiring Others
July 23, 2024

Nowadays, the traditional path to education is being questioned more than ever and there are numerous stories that provide a beacon of hope for those considering alternative routes. As the number of adults without a high school diploma reaches nearly 22 million in the United States, the importance of understanding and embracing non-traditional education…

Read More
School Safety and Regulatory Compliance
Approaching Safety and Regulatory Compliance with Intent and Purpose
July 23, 2024

In this episode of School Safety Today by Raptor Technologies Michelle Dawn Mooney sat down with special guest, Carrie Mockler, the Vice President of Operations at PublicSchoolWORKS, a Raptor Technologies company. PublicSchoolWORKS is a fully automated, all-in-one learning management system for online training for school staff and a comprehensive risk management program. Key Takeaways: •…

Read More
The Power of Self-Compassion in Leadership and Cognitive Diversity Can Transform Workplaces
July 23, 2024

Mental health and a sense of belonging are critical issues in today’s workplaces. So much that it is essential to practice self-compassion and form a better understanding of cognitive diversity. Leaders today must navigate the complexities of fostering connection and reducing isolation among their teams. Recent studies indicate that 40 percent of employees feel…

Read More
Knox Kronenberg
Passion, Nature, and Fine Art Photography with Knox Kronenberg
July 23, 2024

In the ever-evolving world of fine art photography, capturing the intersection of the old and the new is both a challenge and an art form in itself. Knox Kronenberg, a prominent photographer based in Austin, Texas, embodies this intersection through his work, which uniquely blends historical elements with modern contexts. As technology advances and…

Read More