Articles by tag: Retail Refined

Creating Immersive Retail Experiences at SXSW: What’s the Future of Brand Engagement?

immersive retail experiences

How can brands leverage theater-driven design to create immersive retail experiences that resonate with consumers? Melissa Gonzalez, Principal and Shareholder at MG2 Design and the host of Retail Refined, has illuminated this topic at SXSW (South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints. “What do you stand for? Why […]

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2024 Retail Refined
Loyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers

The retail space is heating up with innovation. Consumers are increasingly seeking personalized experiences and brands are harnessing the powers of new technologies and data to fulfill these demands like never before. In today’s episode of Retail Refined, host Melissa Gonzalez has partnered with Mastercard, a global leader in the solutions at the forefront […]

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2024 Retail Refined
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

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2024 Retail Refined
Brand Trust and Authenticity: Two Essentials that Will Make AI a Valued Resource in the Unified Retail Experience

AI is quickly becoming a leading player in building a unified retail experience. However, that success hinges on retailers’ ability to use the technology to generate brand trust and authenticity. Without those elements, it’s just AI. On the latest episode of Retail Refined, host Melissa Gonzalez chats with Krystina Gustafson, Senior Vice President of […]

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2024 Retail Refined
Unpacking the Future of Wellness and Retail in 2024

In the latest episode of Retail Refined, host Melissa Gonzalez peers inside the evolving world of wellness and retail in 2024. Joined by Jennifer Walsh, founder of Walk with Walsh, this episode offers a unique perspective on how wellness trends are reshaping the retail landscape. This episode of Retail Refined features an insightful discussion […]

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2023 Retail Refined
The Power of Machine Learning and AI for Carriers

With powerful tools like machine learning and AI, could retail logistics headaches be a thing of the past? With the rise of e-commerce, especially during the pandemic, the logistics and delivery sector has seen a significant uptick in activity. As consumers increasingly rely on online shopping, the need for efficient and sustainable delivery solutions […]

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Podcasts
Adapting to a Constantly Changing Market: Leadership and Impact with Warby Parker’s Co-Founder

During the recent 2023 Retail Influencer CEO Forum, Retail Refined’s Melissa Gonzalez sat down with Neil Blumenthal, co-CEO and co-Founder of Warby Parker, to discuss the brand’s journey and its innovative approach to leadership in the eyewear industry. Blumenthal highlighted Warby Parker’s commitment to providing affordable eyewear while also making a positive impact with […]

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Web 3.0 and blockchain technology
Redefining Digital Trust: Web 3.0 and Blockchain Technology Are Reshaping Digital Security and Transparency
April 16, 2024

The digital world continues to race forward and Web 3.0 and blockchain technology are taking center stage. This surge of interest is driven by the global demand for more secure, decentralized, and transparent online interactions, particularly in the wake of heightened cybersecurity threats and privacy concerns. The stakes are high and according to a […]

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Mining & Rare Metals Supply Chain
A Domestic U.S. Mining & Rare Metals Supply Chain Still Lacks Industry & Political Support
April 16, 2024

The U.S. is in need of a domestic mining & rare metals supply chain. There’s a natural motivation around developing this kind of supply chain, as it’s smart production strategy to give U.S.  companies more diversity in their sourcing & manufacturing partners. There’s also a national imperative to keep America’s supply chains resilient, one […]

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CATalyst
Stenograph Announces the Release of CATalyst Version 22
April 16, 2024

DOWNERS GROVE, Ill., April 16, 2024 (Newswire.com) – Stenograph, LLC, is thrilled to announce an update to CATalyst®, the industry-leading software for computer-aided transcription, trusted by court reporters, scopists, CART providers, and captioners worldwide. Throughout its 25-year history, CATalyst has been at the forefront of leveraging advanced tools that make work faster, easier, and more efficient. […]

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Pixar's storytelling
Breaking the Rules with Pixar: Dean Movshovitz’s Take on Pixar’s Storytelling Success and Narrative Techniques
April 16, 2024

From Elemental to Turning Red, Pixar Animation Studios sets the gold standard for storytelling in animation. Pixar’s ability to weave intricate narratives that resonate with children and adults alike has sparked widespread interest in understanding the secrets behind its storytelling success. With the release of Dean Movshovitz‘s Amazon bestseller book, Pixar Storytelling: Rules for […]

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Other Articles
Understanding Current and Incoming College Students and Their Generation is Vital for Company Growth
August 1, 2023

Personalization and DIY are now a mainstay in today’s world, but striking disruption comes in the form of Dormify, the ultimate solution to bland and uninspiring dorm rooms. What started as a mother-daughter quest to find chic dorm room décor turned into a business dedicated to helping college students and first-apartment dwellers design a […]

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Bridging the Gap Between AI and Retailers
July 26, 2023

The intersection of AI and retailers comes into focus In the latest episode of Retail Refined. Host Melissa Gonzalez sits down with Purva Gupta, Co-Founder and CEO of Lily AI. Their conversation centers on how Lily AI bridges the gap between ‘merchant speak’ and ‘consumer speak’ regarding AI and retailers. Gupta explains how Lily […]

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Prioritizing Customers Needs Enhances Every Shopper’s Buying Experience
July 26, 2023

Every retailer strategizes in prioritizing customers needs differently, but it remains a focal point. As digital retail often overshadows brick-and-mortar stores, Saatva, the luxury mattress, bedding, and furniture brand, proves that the tangible retail experience still holds significant value. The key lies in harmonizing online and physical retail platforms, optimizing customer experience, and tailoring […]

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Retailers Are Moving More Towards a ‘Digital-First’ Strategy. It’s Greatly Improving D2C Numbers
July 24, 2023

Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model.  Amid this challenge and opportunity, businesses […]

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Conversations from Shoptalk Europe: Retail Refined meets with Christoffer Sellin from COS
June 6, 2023

Shoptalk Europe 2023 brought the technologies and channels driving the future of retail into a clear perspective. This year’s annual event from May 9-11 in Barcelona allowed Retail Refined’s Melissa Gonzalez to sit down with key stakeholders making a difference in the market. COS (Collection of Style) is a European fashion brand doing innovative things […]

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Deep Dive into Innovations in Luxury Retail
May 24, 2023

As the landscape of luxury retail is rapidly evolving, a fresh perspective and innovations in luxury retail comes to the forefront from Lauren Barrie, the Group Head of Luxury Retail at Frasers Group. In a world still recovering from the effects of the pandemic, this topic is more timely than ever as we explore how […]

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The Power of Resell Strategy with Archive
April 4, 2023

In this episode of Retail Refined: Shop Talk Europe 2023, host Melissa Gonzalez discussed the power of resell strategy with Emily Gittins, CEO and Co-Founder of Archive, a platform that empowers the resale revolution. Gittins discussed how Archive assists brands in launching their resale programs, allowing them to tap into the growing trend of […]

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The Future of Social Commerce and Content Creation Via AI
March 8, 2023

Social commerce may be a newish idea for U.S. retail brands, but it is a trendy marketing tool in China. How popular? Sales in China from social commerce platform purchases reached $363 billion in 2021. Compare that with the U.S., where social commerce sales were $36.6 billion in the same year. The trend is growing, […]

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NRF 2023: The Top Trends & Technologies Shaping the Future Customer Experience
January 23, 2023

Retail was the main attraction at the Jacob K. Javits Convention Center in New York City on January 14-17, 2023. NRF 2023 was back in the Big Apple with a full slate of speakers, 100 sessions, and exhibitions from more than 950 major players in all facets of the retail space. What were some […]

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