How E-Commerce Returns Can Be Maximized

 

Key Points:

  1. E-commerce platforms like Happy Returns are viable options for online retailers that don’t have a physical store presence or small store footprints to provide more return choices
  2. It doesn’t make economic sense to invest in stand alone return centers for most retailers and brands except for a few large ones
  3. Partnership between brick & mortar and e-commerce platforms is a win for the shopper the retailer and the brick & mortar retail partner that’s facilitating the returns in store

Commentary:

E-commerce is constantly changing how business is done. For some consumers returning items bought on e-commerce platforms can be difficult especially when there isn’t a physical store presence to go to. With platforms like Happy Return, a company that specializes in helping consumers make returns, solutions to this problem are starting to be found. MarketScale asked Meyar Sheik, President & Chief Commerce Officer at Kibo: Are e-commerce platforms like Happy Returns the most viable option to provide more return choices for online retailers that don’t have a physical store presence or small store footprints?

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