Articles by tag: retail trends

The Future of Social Commerce and Content Creation Via AI

Social commerce and content creation
Social commerce may be a newish idea for U.S. retail brands, but it is a trendy marketing tool in China. How popular? Sales in China from social commerce platform purchases Read more

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Anamorphic
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

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gap between the real world and the metaverse
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
March 24, 2023

How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]

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authenticity
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
March 24, 2023

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]

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The Future of Social Commerce and Content Creation Via AI
March 8, 2023

Social commerce may be a newish idea for U.S. retail brands, but it is a trendy marketing tool in China. How popular? Sales in China from social commerce platform purchases reached $363 billion in 2021. Compare that with the U.S., where social commerce sales were $36.6 billion in the same year. The trend is growing, […]

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Self-Driving Robots Deliver the Goods for Several Retailers. Should It Become an Industry Standard?
March 2, 2023

More and more retailers, from apparel outlets to grocers and c-stores, are experimenting with robot delivery methods for last-mile customer convenience in order to solve delivery inefficiencies. According to reporting out of Restaurant Dive, gig delivery company Postmates found that over the course of seven years, the company delivered 90% of its orders by car […]

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Why Gen Z’s Collaboration With Retail Brands Will Fashion the Future
October 21, 2022

When the C-Suite needs to know the hot retail fashion trends, they check into the Z Suite. At the recent Retail Influencer CEO Forum featuring the Z Suite on September 12, 2022, C-suite retail and brand leaders came together to discuss this critical demographic with an exclusive network of diverse Gen Z voices. But […]

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The Top Six Retail Trends from NRF 2022
January 28, 2022

Retail is ready to apply the last two years of pandemic disruptions to new strategies for success, innovation, and resiliency. That much was clear at the National Retail Federation’s Big Show earlier in January, where even in the face of COVID concerns, retail professionals came en masse to get a pulse on where their colleagues […]

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How CPGs Are Using Retail Sales Data to Set Their Brand Apart in 2022
December 14, 2021

With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments heading into 2022? This question was on Retail Refined’s Melissa Gonzalez’ mind when she spoke with Andrew Criezis, Head of Product for SMB Globally, at NielsenIQ. At NielsonIQ’s SMB segment, Criezis and his […]

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How Consumers are Adjusting Shopping Habits for Black Friday 2021
November 16, 2021

Commentary: Black Friday is fast approaching, and lingering on every retailers’ mind is the impact that COVID’s retail closures, supply chain disruptions, and acceleration of ecommerce adoption will have on the outcome of holiday deals and shopping habits. A deciding factor will be how consumers engage with the retail industry’s various sales channels. With […]

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One Company Wants to Fix How eCommerce is Built
November 2, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Transactions are the objective of any business. In those moments, whether online or in-store, the brand […]

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How Revlon Thinks Through Its Innovation Process
October 12, 2021

Leveraging retail trends and data are keys to staying on the minds of consumers. This week on Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Scientific Officer about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss the future of the beauty industry and what trends Lazardi is […]

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How E-Commerce Returns Can Be Maximized
October 12, 2021

Key Points: E-commerce platforms like Happy Returns are viable options for online retailers that don’t have a physical store presence or small store footprints to provide more return choices It doesn’t make economic sense to invest in stand alone return centers for most retailers and brands except for a few large ones Partnership between […]

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