Solutions, Services, and Social Action. Can Store Design Make a Difference?

by Carol Spieckerman on Mar 25, 2021

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Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts to distill tools, tactics, and takeaways for wherever you play in retail. If you’re ready to cut to the chase, or just want to be inspired about where retail is going next, this show is for you.

Brick-and-mortar retail is primed to benefit from pent-up demand in a post-pandemic world. But should transactions be the only end game? Stores can play a powerful role in promoting causes, showcasing solutions and services, and fostering employee engagement, yet realizing the potential requires a shift in priorities.

Carol’s guest is passionate about harnessing the power of design to make a difference. Ian Johnston is the founder and creative director of Quinine, a UK-based integrated research, strategy, and design consultancy specializing in establishing and scaling brickand-mortar concepts for non-retail companies.

In this multi-topic interview, Carol and Ian discuss how placing a higher priority on achieving higher purposes benefits retailers across every channel. The episode wraps up with Ian giving his fresh take on multi-format retail, sustainability’s next act, the limits of localization and other hot topics.

In this interview, you’ll learn: