Articles by tag: Jennifer Ruscin Podcast

Making Aligned Choices in Business and Life

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices. […]

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How Brands Can Drive Action on Social Media

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Did you know that Pinterest is more than just pins and aspiration content? It can drive website traffic and sales with the right approach. Bricks and Clicks is tackling everything Pinterest as host Jennifer Kaylo Ruscin welcomes expert Jennifer Priest, owner […]

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Bricks and Clicks
Maximize Your Productivity by “Rejecting the Hustle”

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Influencers and entrepreneurs like Gary Vee often tout a singular strategy — hustle until you make it. If you think you’re working hard, you’re not. If you don’t think you can work any harder, you can. […]

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Bricks and Clicks
5 Ways to Get Ready for Prime Day

Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but, in the homestretch of the year, there are numerous opportunities to be had in the world of retail. Jennifer Ruscin, host of Bricks and Clicks, walks listeners through her tips for how your brand should prepare […]

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Bricks and Clicks
How Authenticity Sells Your Brand

If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle photography in particular is attracting shoppers, partly due to the rise of social media influencers who deliver organic content, and ads, through lifestyle photography that their […]

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Bricks and Clicks
How to Get into Walmart

Selling into the world’s largest retailer is no easy task. However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you get there. On this episode of Bricks and Clicks, Ruscin shares insights gleaned from her 15 years of retail experience and breadth of […]

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Bricks and Clicks
Retail Pivots as Buyers Shop from Home

No industry has been harder hit by the coronavirus pandemic than retail. So how has retail adapted, and does working-from-home fit into retail work? “Bricks and Clicks” host Jennifer Kaylo Ruscin explores how retail buyers are pivoting to online work and what that looks like for both the buyer and the product seller. She […]

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prior authorization
Efficiency Amplified: Automatic Prior Authorizations for Seamless Care
February 23, 2024

Navigating the labyrinth of healthcare bureaucracy, particularly the prior authorization process, presents a significant challenge for both providers and patients. This process, which is designed to control healthcare costs, often ends up delaying critical care. Could the efficiency of healthcare delivery improve if hospitals with a consistent record of approved claims were granted automatic […]

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battery life
Power Up, Power On: Maximize Battery Life with Repurposing, not Just Recycling
February 23, 2024

In the rapidly evolving landscape of sustainable technology, the debate between battery recycling and repurposing is becoming increasingly significant. As we strive for a greener future, how can we best extend the battery life and utility of the batteries powering our electric vehicles (EVs) and other devices? Dr. Veronika Wright, also known as Electrified Veronika™ […]

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smart thermostat technology
Smart Thermostat Technology is a Must-Have for Hotels Committed to a Sustainable Future
February 23, 2024

The drive towards sustainability within the hospitality sector marks a pivotal shift in how hotels operate and interact with their environment. Smart thermostat technology emerges as a key player in this transformation, offering more than just energy savings—it embodies a holistic approach to environmental stewardship and operational efficiency. By harnessing the power of automation and […]

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AI Advances Can Lead to Ethical Dilemmas in Accounting and Finance
AI Advances Can Lead to Ethical Dilemmas in Accounting and Finance
February 23, 2024

In an era where technology’s evolution outpaces its regulation, AI advances can lead to ethical dilemmas in accounting and finance. The integration of artificial intelligence and blockchain technologies into these sectors not only heralds a new dawn of efficiency and transparency but also introduces a myriad of ethical dilemmas, particularly concerning data privacy, security, […]

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Other Articles
6 Ways to Win on eComm: Bricks and Clicks
July 23, 2020

Today I’m interviewing Betsy McGinn of McGinn eComm, former ecommerce director for Seventh Generation, and other various capacities at some of the world’s largest food CPG’s like Hain Celestial Group and Tazo Tea. With over a decade of eComm CPG experience, Betsy authored The Amazon Roadmap book (available on Amazon!), and serves as a […]

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Defining Legal Liability in the New Normal: Bricks and Clicks
June 25, 2020

So many industries are turning to virtual collaboration in the wake of the COVID-19 pandemic. From telemedicine to critical board meetings and more, the world’s businesses are finding ways to succeed even when separated by distance. And the legal industry is no different. On this episode of Bricks and Clicks with Jennifer Kaylo Ruscin, […]

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Gratitude, Empathy & Mindfulness in Retail: Bricks and Clicks
June 18, 2020

With so much going on in the world these days, it’s important to stay positive and grounded. On today’s Bricks and Clicks podcast, Mike Allsup teaches us a method called GEM, which stands for Gratitude, Empathy and Mindfulness and emphasizes slowing down, being grateful for what we have and creating space to allow us to see the sweetness […]

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How to Create a Referral Program that Fuels Sales Growth: Bricks and Clicks
May 28, 2020

What if you could build out a referral partner network that brought your PERFECT customer or client to you? No more wining and dining and woo’ing and pleading to get customers to pay for your services or items. No more efforting. Yes, I just made that word up. Today I’d like to talk about […]

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From Instagram to TikTok, How Retailers Should Use Social Media: Bricks and Clicks
May 14, 2020

Welcome back to another Bricks and Clicks podcast! Today, I’m interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina. When I have questions about social media marketing, advertising and content creation, she’s my go-to-gal. Today, we’re talking about Instagram’s dominating viewing presence, Facebook relevance and what the heck TikTok is. I […]

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How to Reach Your Customers During Lockdown: Bricks and Clicks
April 30, 2020

Today on Bricks & Clicks, we’re going to talk about the positives and negatives of the Coronavirus on retail. In episode 1, I talked about 6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak One of the things I suggested was to create delivery options because traditional transportation might not be available. […]

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Using Stories to Sell Your Brand: Bricks and Clicks
April 16, 2020

Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product. Sound counterintuitive? It’s actually not. Storytelling is as old as the first humans on this planet, and it’s our preferred method of digesting information. Storytelling bonds us to the storyteller, and makes us […]

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The Current Landscape of Retail & What to Do About It: Bricks and Clicks
April 2, 2020

Shoppers are homebound in what is currently a voluntary isolation. Within the past week toilet paper, paper towels, pain relievers, masks and more are completely out of stock. Online is sold out too. We are weeks out, best case scenario, at being able to replenish our pantries. I know that every morning I personally […]

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The Holiday Retail Rush
December 24, 2018

It’s that time of the year when the retail industry gets put under the microscope. Shopping malls are bustling and online marketplaces are full of shoppers. Technology is pushing the customer experience forward like never before. On this week’s episode of the MarketScale Retail podcast, we took a look at some of the big […]

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