Maximize Your Productivity by “Rejecting the Hustle”

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.


Influencers and entrepreneurs like Gary Vee often tout a singular strategy — hustle until you make it. If you think you’re working hard, you’re not. If you don’t think you can work any harder, you can.

There’s something to be said for the value of a strong work ethic and putting your nose to the grindstone — but that work shouldn’t come at the expense of your well-being or your ability to take a breath, look at a problem, and innovate a solution.

On this episode of MarketScale’s Bricks and Clicks, host Jennifer Kaylo Ruscin and guest Allyson Twiggs Dyer, owner of The Twiggs Group, tackle the difficult topic of rejecting the hustle for your own good. Often, making that decision can actually result in greater productivity.

By the end of this podcast, you’re going to be filled with hope, have permission to fully step into your greatness, be empowered to say “no,” and more.

Some quick tips:

  • Say No — If you can’t do your best work or absolutely don’t have time to tackle a project, don’t. If everything is urgent, nothing is.
  • Prioritize You — Understand yourself and how you work best. Don’t try to conform to someone else’s schedule or priorities.
  • Set Boundaries — Make it clear where you draw the line, and uphold those boundaries.
  • Avoid “pick your brain” meetings you aren’t committed to or that don’t feel productive.
  • Keep space open for the big projects, but don’t overload on any one task.
  • Don’t ever be too busy to dream and innovate!

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!


construction innovation
Boxx Modular’s New Branch in Atlantic Canada: A Strategic Move for Construction Innovation
December 4, 2023

In an era where construction innovation is reshaping the industry, modular construction’s growth continues to rise. In this episode of Built Modular, Boxx Modular’s strategic expansion into Moncton, Atlantic Canada takes center stage. Host Gabrielle Bejarano welcomes Charles Landry and Ray Girouard to explore the implications of this venture. Bejarano, Landry, and Girouard discuss […]

Read More
Venture Fund Valuations
VC Investment Valuations Podcast
December 4, 2023

In this episode of The Alternative Edge, a Weaver: Beyond the Numbers Podcast, host Becky Reeder, an audit partner and co-leader of the alternative investments practice at Weaver, engages with Sindhu Rajesh, an Alternative Investment Services Partner with Weaver. They unpack the complexities of venture fund valuations, offering critical insights into industry dynamics and best […]

Read More
The Role of VR and AR in Attractions and Enterprise Applications
December 4, 2023

In this Pro AV Today soundbite from Dan O’Brien of HTC VIVE, the conversation centered on the significant role of Virtual Reality (VR) and Augmented Reality (AR) in attractions and enterprise applications. O’Brien highlighted the critical need for durable hardware design, tailored to withstand extensive use in location-based entertainment (LBE) operations. Unlike consumer-grade VR headsets, […]

Read More