6 Ways to Win on eComm: Bricks and Clicks

 

Today I’m interviewing Betsy McGinn of McGinn eComm, former ecommerce director for Seventh Generation, and other various capacities at some of the world’s largest food CPG’s like Hain Celestial Group and Tazo Tea.

With over a decade of eComm CPG experience, Betsy authored The Amazon Roadmap book (available on Amazon!), and serves as a brand strategist for companies wanting a solid plan to dominate ecommerce.

Betsy and I cover 6 ways to win at eComm in this energetic podcast!

References:

Betsy’s LinkedIn Article that spurred this podcast recording

Betsy’s “The Amazon Roadmap” book

Betsy’s website

My free webinar on how to sell on Amazon

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Latest

Finishing Industry Trends and Challenges: Manufacturing A Stronger Standard
July 2, 2022
This episode of Manufacturing A Stronger Standard is live from FABTECH 2021. Host and President of LestaUSA and DeGeest Corp. Derek DeGeest, talked with Scott Francis, editor-in-chief of Products Finishing, the Read more
Manufacturing a Stronger Standard: Richard Wilcox and LestaUSA Increasing Customers’ Production with New Automation Systems
July 2, 2022
Achieving automation on the finishing side requires many pieces—two of the most important being the conveyor system and robotics. Host of Manufacturing a Stronger Standard Derek DeGeest spoke with Systems Sales Read more
Manufacturing a Stronger Standard: Nordson Customer Success with LestaUSA Technology
July 2, 2022
Derek DeGeest was back at FABTECH 2021 for another Manufacturing a Stronger Standard conversation. He spoke with Frank Mohar, Regional Sales Manager at Nordson, about the partnership between the companies and Read more