How Authenticity Sells Your Brand

If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle photography in particular is attracting shoppers, partly due to the rise of social media influencers who deliver organic content, and ads, through lifestyle photography that their audience actually wants to see.

Apex Drop founder and CEO, Zakary Stahlsmith explained this shift in preferring ads from influencers over ads from companies. “Influencers are a trusted space where people are listening and they trust their opinions. And brands are having such a hard time breaking into that trust, that they are now asking influencers to help them,” Stahlsmith said. He noted there’s been a massive shift in the marketing space towards these real and authentic people talking about products and services in a way that’s more easily receptive to customers. In other words, their ads don’t feel like ads.

Brands who are looking to take advantage of the benefits of lifestyle photography, as influencers do, can pick up a few tips. Stahlsmith recommends the following best practices for nailing the shot in an authentic way.

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

In an industry where noise often outweighs impact, Rogue Marketing continues to build a legacy on substance over spectacle. Their Q2 2025 slate wasn’t just busy—it was intentional, reflecting a deeper understanding of how brand experiences shape customer behavior and internal culture alike. From transforming Reddy Ice’s internal recognition into a branded legacy wall to…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More
ham radios
Hamvention 2025: ICOM Ham Radios Inspire Beginners and Veteran Operators Alike
July 9, 2025

Dayton Hamvention 2025 drew amateur radio hobbyists of all experience levels who shared stories and personal milestones. ICOM ham radios took center stage in many of these testimonials, featuring longtime fans to new licensees discovering the hobby through family and school. Attendees praised the reliability, sound quality, and ease of use of models like…

Read More
global radio enthusiasts
Dayton Hamvention 2025: Global Radio Enthusiasts Rely on Icom Radios for Versatility and Reliable Performance
July 9, 2025

Radio operators from around the world gathered at Dayton Hamvention 2025 to share firsthand stories of connection, experimentation, and gear that stands the test of time. As digital modes, satellite operation, and mobile setups continue to grow in popularity, global radio enthusiasts reaffirmed Icom as a trusted choice across all experience levels.. A diverse…

Read More