Articles by tag: influencers
In a world increasingly interconnected by technology and social media, the age-old adage “It’s not what you know, but who you know” takes on new meaning. The concept and power of proximity, or being close to those with influence and connections, has never been more relevant. As platforms like Clubhouse facilitate unprecedented access to […]
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Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers
The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations […]
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Marketing Professionals Say AI Influencers are Here to Stay
Let’s talk about AI influencers. You may have heard about Miquela Sousa, the 19-year-old Brazilian-American model and definitely not a real human getting ‘hacked’ in 2018 by a pro-Trump Influencer. No? What about Maybelline unveiling ‘May’, its own digital influencer created to sell mascara? Like it or not, AI influencers, or more concretely, animated […]
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Marketing and media can learn from the software developer community to achieve more scale
Software companies grow roughly twice as fast as the global economy. In fact, rapid growth is embedded in the culture of the industry, with books such as Blitzscaling by LinkedIn founder Reid Hoffman defining playbooks and recipes for proven growth-hacking unseen in the founding cultures of other industries. We’re accustomed to the growth—and the volatility—of […]
Bricks and Clicks
How Authenticity Sells Your Brand
If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle photography in particular is attracting shoppers, partly due to the rise of social media influencers who deliver organic content, and ads, through lifestyle photography that their […]
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Emotional Healing and Resilience: Dr. Ted Wiard’s Insights on ‘Through the Storm’
Navigating through significant personal loss and trauma requires more than just time; it demands emotional healing and resilience. The latest episode of Through the Storm tackles this complex topic with guest Dr. Ted Wiard, the Clinical Director and Founder of Golden Willow Counseling, who shares his profound experiences and professional expertise in overcoming life-altering […]
EdTech Solutions Need to Design Learning Environments Students Crave to Reduce Absenteeism
A recent TIME feature showcasing the world’s top edtech companies offers a glimpse into the innovations shaping education globally. Companies from Singapore, the UK, Brazil, China, and the U.S. are at the forefront, demonstrating the pivotal role educational technology plays in transforming learning environments. This shift is particularly timely, as the COVID-19 pandemic has […]
Challenge Your Industry
In today’s competitive landscape, simply meeting industry standards is insufficient for long-term success. Businesses must strive to exceed these benchmarks by creating unique and memorable customer experiences, as demonstrated by companies like Netflix and Shoreline Construction. Netflix transformed the movie rental industry by challenging conventional practices. Instead of requiring customers to visit stores and […]
Balancing Business and Personal Well-being: Insights from Kathryn Farrell on Growthwell
In the latest episode of the Growthwell podcast, host Josh Byrd engages with Kathryn Farrell, CEO and Co-Founder of Scopa Health, in a thought-provoking discussion on maintaining a healthy balance between business and personal well-being. This conversation provides the setting against a backdrop where business leaders increasingly recognize the importance of well-being alongside professional […]
