Marketing Professionals Say AI Influencers are Here to Stay


Let’s talk about AI influencers. You may have heard about Miquela Sousa, the 19-year-old Brazilian-American model and definitely not a real human getting ‘hacked’ in 2018 by a pro-Trump Influencer. No? What about Maybelline unveiling ‘May’, its own digital influencer created to sell mascara? Like it or not, AI influencers, or more concretely, animated and curated virtual avatars used to market products or build relationships with consumer communities have gone mainstream and signs point to them being here to stay. But where did they come from?

An interesting parallel that sheds light on why AI influencers seem to work with consumers is virtual bands. Long before we had influencers, there were “fake” bands that still really wanted to sell you things. Many cite Alvin and the Chipmunks as the first virtual band, but more recent and popular examples include the Gorillaz and Hatsune Miku. All of these examples, like AI influencers, were intentionally built to create a brand, sell a product, and build community with eager consumers and fans, and all of them have millions of adoring fans. There’s a certain allure that a digital-native age has with virtual curated personalities, even if it’s clear that they’re inauthentic avatars.

As to where AI influencers are headed, Anna Sullivan, Founder and CEO of creative digital marketing company The Creative Exchange, thinks that not only are AI influencers here to stay, but we “haven’t seen nothing” yet.

Anna’s Thoughts

“Over the past few years, you may have seen AI influencers as well as digital avatars on social media such as Miquela. Recently, Maybelline used a digital avatar to launch their latest product campaign. This is not something that is going to go away anytime soon. This is just scratching the surface. It’s gonna be the future, especially as every brand gets into the metaverse.

This type of technology won’t be replacing influencer marketing or UGC creators as people still look for real people to trust and connect with for their product reviews, but this is gonna be a new type of technology that all brands will be using at least in the next five years.”

Article written by Graham P. Johnson.

Follow us on social media for the latest updates in B2B!



Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More
sales process automation
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
May 22, 2024

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

Read More
thaly palanisamy as new president
Stenograph, LLC Announces Thaly Palanisamy as New President
May 22, 2024

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…

Read More
rightnow media
Excellence Culture – Brian Mosley
May 22, 2024

“I like your word excellence better than greatness, because you don’t have to sacrifice everything in order to be excellent” – Brian Mosley Those were the words of Brian Mosley (President of RightNow Media) as we discussed the balance of family and leading an organization that is impacting people all over the world. If you…

Read More