Articles by tag: Instagram
Let’s talk about AI influencers. You may have heard about Miquela Sousa, the 19-year-old Brazilian-American model and definitely not a real human getting ‘hacked’ in 2018 by a pro-Trump Influencer. No? What about Maybelline unveiling ‘May’, its own digital influencer created to sell mascara? Like it or not, AI influencers, or more concretely, animated…
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Live Shopping Gets Shown the Door at Instagram
It wasn’t so long ago that Instagram viewership was skyrocketing every quarter, and advertisers looked to the social media platform for live content monetization opportunities. Life’s a bit different in 2023. User acquisition is plateauing for the app with only 15 million new users added between Q3 and Q4 2022 (previous quarterly increases since…
Retail
Evaluating the Real Cost of Social Media Outages
Key Points: You can’t fall in love with any platform that you don’t own. Be willing to be flexible on the channels that you use, find trending apps and see how you can apply the app to your business Still utilize email address, and newsletters because email won’t have outages and policy changes like…
Business Casual
Business Casual: Instagram Experiments with Creator Content Monetization Features & IGTV Ads
During the COVID-19 crisis, as creators embraced Live in new ways, Instagram viewership increased 70% from February to March. Offering new ways for creators to make money through Instagram Live and IGTV, on Wednesday, Instagram launched new tools aimed at boosting revenues for video artistes. While the features are currently in a testing phase,…
AEC
Can Social Media Redesign Global Cities?
Europe was devastated by World War II with large sections of cities completely destroyed. Soon after the conflict ended it was time to rebuild. The most popular material quickly became concrete. The material was sturdy enough to withstand future potential conflicts and cheap enough to rebuild quickly. Many buildings made nearly completely of concrete shot…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…