Articles by tag: Instagram
Let’s talk about AI influencers. You may have heard about Miquela Sousa, the 19-year-old Brazilian-American model and definitely not a real human getting ‘hacked’ in 2018 by a pro-Trump Influencer. No? What about Maybelline unveiling ‘May’, its own digital influencer created to sell mascara? Like it or not, AI influencers, or more concretely, animated […]
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Live Shopping Gets Shown the Door at Instagram
It wasn’t so long ago that Instagram viewership was skyrocketing every quarter, and advertisers looked to the social media platform for live content monetization opportunities. Life’s a bit different in 2023. User acquisition is plateauing for the app with only 15 million new users added between Q3 and Q4 2022 (previous quarterly increases since […]
Retail
Evaluating the Real Cost of Social Media Outages
Key Points: You can’t fall in love with any platform that you don’t own. Be willing to be flexible on the channels that you use, find trending apps and see how you can apply the app to your business Still utilize email address, and newsletters because email won’t have outages and policy changes like […]
Business Casual
Business Casual: Instagram Experiments with Creator Content Monetization Features & IGTV Ads
During the COVID-19 crisis, as creators embraced Live in new ways, Instagram viewership increased 70% from February to March. Offering new ways for creators to make money through Instagram Live and IGTV, on Wednesday, Instagram launched new tools aimed at boosting revenues for video artistes. While the features are currently in a testing phase, […]
AEC
Can Social Media Redesign Global Cities?
Europe was devastated by World War II with large sections of cities completely destroyed. Soon after the conflict ended it was time to rebuild. The most popular material quickly became concrete. The material was sturdy enough to withstand future potential conflicts and cheap enough to rebuild quickly. Many buildings made nearly completely of concrete shot […]