Evaluating the Real Cost of Social Media Outages

 

Key Points:

  • You can’t fall in love with any platform that you don’t own.
  • Be willing to be flexible on the channels that you use, find trending apps and see how you can apply the app to your business
  • Still utilize email address, and newsletters because email won’t have outages and policy changes like social media platforms

Commentary:

On Monday, the social media world was rocked with millions of users of the popular social media platforms, Facebook and Instagram, not being able to access and post on their accounts. Over the years, these platforms have become more than just a place to update your status or post pictures; many business entities rely on the platform to not only market their products but sell them as well. With Facebook’s servers down for an entire business day, MarketScale asked Dustin York, Associate Professor of Communication at Maryville University, what sort of impact outages have on businesses that use social media to sell their goods.

Follow us on social media for the latest updates in B2B!

Latest

leisure travel
Leisure Travel Will Drive Hotel Growth for 2023
November 29, 2022
   Business Travel News recently reported on PwC's Hospitality Directions report, indicating a reduced 2023 travel forecast. PwC largely sites economic uncertainty for the revised projections, Read more
New Battery Technology Could Make EVs Cheaper and Faster to Produce
November 29, 2022
 Companies in UK and the US are racing to find new breakthroughs in electrochemistry that don't rely on China's resources to create battery technology. As China currently holds 75% of the world's cobalt Read more
Diesel and Truck Driver Shortages Are Only the Latest in a “Highly Inefficient Transportation System”
November 29, 2022
 The trucking industry is under consistent pressure from multiple fronts. On one end, news continues to spiral about a looming diesel shortage as prices remain high and U.S. diesel supplies reach their lowest Read more