Evaluating the Real Cost of Social Media Outages

 

Key Points:

  • You can’t fall in love with any platform that you don’t own.
  • Be willing to be flexible on the channels that you use, find trending apps and see how you can apply the app to your business
  • Still utilize email address, and newsletters because email won’t have outages and policy changes like social media platforms

Commentary:

On Monday, the social media world was rocked with millions of users of the popular social media platforms, Facebook and Instagram, not being able to access and post on their accounts. Over the years, these platforms have become more than just a place to update your status or post pictures; many business entities rely on the platform to not only market their products but sell them as well. With Facebook’s servers down for an entire business day, MarketScale asked Dustin York, Associate Professor of Communication at Maryville University, what sort of impact outages have on businesses that use social media to sell their goods.

Follow us on social media for the latest updates in B2B!

Latest

Anamorphic
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

Read More
gap between the real world and the metaverse
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
March 24, 2023

How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]

Read More
authenticity
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
March 24, 2023

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]

Read More