Evaluating the Real Cost of Social Media Outages


Key Points:

  • You can’t fall in love with any platform that you don’t own.
  • Be willing to be flexible on the channels that you use, find trending apps and see how you can apply the app to your business
  • Still utilize email address, and newsletters because email won’t have outages and policy changes like social media platforms


On Monday, the social media world was rocked with millions of users of the popular social media platforms, Facebook and Instagram, not being able to access and post on their accounts. Over the years, these platforms have become more than just a place to update your status or post pictures; many business entities rely on the platform to not only market their products but sell them as well. With Facebook’s servers down for an entire business day, MarketScale asked Dustin York, Associate Professor of Communication at Maryville University, what sort of impact outages have on businesses that use social media to sell their goods.

Follow us on social media for the latest updates in B2B!


leadership and social flow
Transforming Our Relationships with Leadership and Social Flow with Tribute Founder Andrew Horn
November 28, 2023

Can relationships be transformed through leadership and social flow? Navigating the intricate web of digital relationships can be a tricky proposition. Tuesdays with Morrisey’s Adam Morrisey uncovers the transformative impact of emotional recognition in the workplace with Andrew Horn, the mastermind behind Tribute. This podcast edition unravels the story of a platform redefining how […]

Read More
IoT security
IoT Security Solutions for the Safety of Connected Homes Requires Collaboration and Innovation
November 28, 2023

Since the introduction of smart devices, the world has increasingly become dominated by interconnected devices but IoT securitydemands are also growing. The “connected home” has shifted from what was once a futuristic concept to reality. With the global smart home market projected to reach $135.3 billion by 2025, the conversation around the security of these […]

Read More
AI Can Harness SaaS in Healthcare Through a Variety of Different and Advanced Tools
November 27, 2023

For a special segment of HealthTrio, the topic turns to the innovative use of SaaS in healthcare, which is currently a trending subject at the forefront of modern medical technology. The episode briefly looked into how SaaS platforms are revolutionizing healthcare management and patient outcomes. This episode featured Geoffrey M. Roche, the Executive Advisor […]

Read More