Business Casual

Las Vegas’ MGM Resorts Prepares to Welcome Back Large Scale Conventions

Avoiding high touch surfaces and gathering in large groups spelled trouble for Las Vegas, where conventions and casinos are the driving streams of revenue. The city continues to struggle through a pandemic recovery, but MGM Resorts is confident it can begin to operate conventions again in a safe way. Rapid response testing, socially distanced partitions,…

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Latest

Building Management
Disney Parks Cut Labor Force by 28,000 Amid Difficult Recovery

Disney theme parks are becoming a small world after all as the company announces a massive round of layoffs to its part-time employees. According to the BBC, Disney lost 4.7 billion dollars in revenue in just three months of being closed due to the coronavirus pandemic. The layoffs apply to Disney’s US based parks in…

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Business Casual
Walmart Moves Forward at Scale with its Shopping Experience Redesign

The pandemic has drastically changed the way we shop, but Walmart already had plans to make changes before COVID-19. According to USA Today, the big-box store plans to roll out a brand new store design and app integration to over 200 locations. Inspired by airport wayfinding, the changes aim to manage large groups of people…

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Business Casual
Will Consumers React Well to Ring’s New Drone Security Camera?

The Amazon-owned security camera, Ring, is going airborne with a surprising new offering for homeowners. The recently announced Always Home Cam is a small drone that flies around an owner’s house, providing real-time visuals of any mapped room. With a price point targeted at $250, the Always Home Cam will integrate with Ring devices’ existing…

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Business Casual
Epic Games Teams Up with Developers to Take a Bigger Bite out of Apple

In this Business Casual segment, Daniel Litwin and Tyler Kern weigh in on some updates to the public battle between Epic Games & Apple over the latter’s app store prices and practices. In retaliation to Apple’s app store fees, Epic Games and other high profile app developers like Tinder’s Match Group & Spotify formed…

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Business Casual
Amazon Pumps the Brakes on Echelon’s “Prime Bike”

When Tuesday’s announcement by Echelon Fitness that their $500 exercise bike, dubbed the ‘Prime Bike,’ would be an Amazon Prime customer exclusive, Peloton’s stock fell as much as 6.7%. Was the at-home fitness market perhaps too early to react? In a bit of a twist, Amazon quickly denied association with the bike, and ordered any…

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Business Casual
General Electric Ditches Coal Power in Favor of Offshore Wind

According to CNN Business, General Electric announced Monday it would not buy nor build any more coal power plants. The company’s announcement comes as a shock just 5 short years after it acquired Alstom’s power business for over 9 billion dollars. GE Power CEO, Russel Stokes, said the company is shifting focus to power generation…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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Other Business Casual
Microsoft Upgrades Teams to Meet Remote Work Needs
September 28, 2020

For well over a quarter of the US labor force, working from home is a semi-permanent reality. That means Zoom meetings aren’t just a passing phenomenon. Microsoft is meeting the needs of many remote workers with their product, “Microsoft Teams.” Engadget recently reported a sweeping update of Teams’ functionality and services. The developments include virtual meeting…

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Amazon is Reportedly Stifling Competitor Ads
September 28, 2020

Amazon is no stranger to scrutiny over its business practices. The online marketplace already has a stronghold over fast delivery of consumer goods. But CNBC reported on a recent investigation by Wall Street Journal, revealing the ecommerce giant may be taking their power a step further. Amazon appears to be blocking competitor ads that compete…

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NYC Adds Dining Out Tax in an Effort to Help Restaurants
September 22, 2020

Small business restaurants have been particularly hard hit by COVID’s lockdown measures. In NYC, a COVID hotspot, restaurants have only recently reopened to limited capacity. As the weather cools and outdoor dining becomes more difficult, restaurants face continued revenue obstacles. According to Food & Wine, the city aims to combat this economic hardship by allowing…

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Professional Cheeseburger Taster Job is a Case in Creative Marketing
September 22, 2020

Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, announced the paid “job,” to coincide with National Cheeseburger Day, September 18. The marketing strategy is not new. Ambassadorships, competitions, and payouts have been used to…

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Remote Education Struggles to Reach Students in Salt Lake City
September 22, 2020

As Salt Lake City went back to school this week entirely virtual, the school district saw a major drop in enrollment and a shocking lack of student participation. The cause? Many students lack the equipment needed to log in to class. According to the Salt Lake City Tribune, 14% of the student population had not…

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DraftKings Expands its Pro Sports Market Share with New Partnerships
September 18, 2020

Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants…

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Parents Struggle to Afford High-Tech Back to School Shopping
September 18, 2020

73% of the nation’s largest school districts are still educating students remotely this Fall. This means back to school shopping isn’t about that new backpack, but about buying bluetooth headphones, software, and computers to connect to the classroom. Parents are finding equipping their kids with the right tools is pricier than past years. According to…

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Oracle Wins Bid for TikTok But Still Seeks Political Approval
September 18, 2020

The race to buy Gen Z’s favorite social media app, TikTok, has been front and center in the past few weeks. Finally, TikTok’s Chinese parent company, ByteDance, struck a deal with Oracle after turning down bids from Microsoft and Walmart. As President Trump’s ban of TikTok looms this weekend, US officials still need to…

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Target Pledges to Hire More Black Employees Over the Next Three Years
September 16, 2020

Target Corp recently pledged to increase diversity throughout their retail company, focusing on hiring and retaining black employees. Target’s publicly released data showed black employees made up 15% of their workforce last year, according to StarTribune. In the next 3 years, Target aims to increase that by 20%, with a special focus on presenting…

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