Epic Games Teams Up with Developers to Take a Bigger Bite out of Apple
In this Business Casual segment, Daniel Litwin and Tyler Kern weigh in on some updates to the public battle between Epic Games & Apple over the latter’s app store prices and practices. In retaliation to Apple’s app store fees, Epic Games and other high profile app developers like Tinder’s Match Group & Spotify formed a nonprofit called the Coalition for App Fairness; The coalitions’ goal is to advocate for developers against major tech giants like Apple, inviting companies big and small to have a stake in this fight for a fairer app marketplace.
For context, the fight between Apple & Epic Games centers around the popular battle royale video game, Fortnite. Apple’s steep 30% cut of all mobile app sales is a margin tech companies, like Epic Games, claim they can no longer afford, and they no longer want to pay. To avoid these platform fees on the app stores, Epic added an in-app payment feature to its game, circumventing Apple’s fees. It didn’t take long for Apple, and later Google, to kick Fortnite off of their stores; let the lawsuits commence! As the Business Casual hosts weigh the impact of the new Coalition, Litwin and Kern as the questions: Will this become a lobbying operation for these tech companies? Who will have more pull in this battle? Can these apps get leverage over the major tech players, and how?
KEY POINTS:
- Epic Games, Tinder, Spotify, and more mid-tier tech companies form the Coalition for App Fairness.
- Does Apple run unfair monopolistic policies against app developers & providers?
- Will the Coalition’s vision for legal & regulatory changes come to fruition?
For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
The Importance of Legal Counsel to Major League Organizations
Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts […]
The Divergence Between Stocks and Bonds & Emerging Market Trends
As the world of investing continues to evolve, it’s crucial for industry leaders to keep pace with the shifting landscape. One particular topic gaining traction is the divergence between stocks and bonds – an economic paradox affecting portfolios worldwide. Recent data shows that traditional investment strategies, like the 60-40 portfolio (60% in stocks and 40% […]
The Main Course: The Power of Restaurant Narrative in Staffing
Not every restaurant makes an effort to fully integrate its customer into the experience of eating and enjoying their food. But for those looking for a unique dining experience, plenty of such establishments present unique restaurant narratives. What sort of restaurants emphasize storytelling in their dining, and how do they handle staffing? On this […]