Articles by tag: Fortnite

Top Brands Are Marketing Over the Metaverse. Should Your Company Do the Same?

marketing over the metaverse

Since Meta’s 2021 launch, the business world has felt a more acute buzz for the inherent potential surrounding the metaverse. Billed as the future of the internet, this nascent but growing web of digital 3D worlds gives people and companies the ability to interact in more holistic ways. Big names like Gucci and Lego…

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Podcasts
Epic Games Expands Its Physical Footprint with New HQ

Fortnite developer Epic Games is cashing in on $1.78 billion in funding it received in 2020, acquiring an 87-acre property for $95 million on which it plans to build a new headquarters. The company expects to occupy the property, which was home to North Carolina’s Cary Towne Center mall, by 2024. The move not…

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Business Casual
Epic Games Teams Up with Developers to Take a Bigger Bite out of Apple

In this Business Casual segment, Daniel Litwin and Tyler Kern weigh in on some updates to the public battle between Epic Games & Apple over the latter’s app store prices and practices. In retaliation to Apple’s app store fees, Epic Games and other high profile app developers like Tinder’s Match Group & Spotify formed…

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Business Casual
Epic Games Gets Fortnite Fans to Fight Apple’s App Store: Business Casual

Apple’s products have been so well designed, the company has acquired over a billion users. With that captive audience, Apple keeps users from straying by creating a single point of sale–the app store. The cost of reaching Apple’s consumer base? A 30% commission. Powered by RedCircle Epic Games claims this is a monopoly that squelches…

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Podcasts
After A Historic Summer, What is Next For Esports?

Competitive gaming has become a multimillion-dollar industry for players and executives alike, and in such a burgeoning field, the best might be yet to come. New Yorkers have no shortage of opportunities to pack a 20,000-seat arena given the abundance of professional sports teams in the city. One of this summer’s top draws however…

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data-driven tools
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
July 26, 2024

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

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On-device AI
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
July 26, 2024

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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modern supply chains
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
July 26, 2024

Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…

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semiconductor manufacturing
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
July 26, 2024

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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