Epic Games Gets Fortnite Fans to Fight Apple’s App Store: Business Casual

Apple’s products have been so well designed, the company has acquired over a billion users. With that captive audience, Apple keeps users from straying by creating a single point of sale–the app store. The cost of reaching Apple’s consumer base? A 30% commission.

Powered by RedCircle

Epic Games claims this is a monopoly that squelches healthy competition, and the game developers have taken a series of theatrical actions to draw attention to the issue. Epic began by coding in an in-app payment system that sidestepped the app store commission, a direct breach of app store rules. After their popular game, Fortnite, was banned from the store, the company turned to its fan base with a video asking to align with their cause.

As Apple now faces a lawsuit from Epic Games, fans of the two massive companies may find themselves torn. Who is in the right to be making demands and setting the rules? Could the standoff between the two companies trickle down to benefit smaller developers and consumers, or is this all just a money grab? Daniel Litwin & Tyler Kern break it down and give their thoughts on this snippet from Business Casual.

Follow us on social media for the latest updates in B2B!

Image

Latest

DisruptED in Advanced Manufacturing: The Bridgestone Story with Will Robbins Pt. 1
February 14, 2025

The automotive world is seeing some unprecedented change, and the tire industry is no exception. As electric vehicles (EVs) grow in popularity, sustainability is a major concern. With new mobility trends emerging, companies like Bridgestone are at the forefront of innovation. Additionally, with the popularity of vehicles on the road being fitted with Bridgestone or…

Read More
advanced manufacturing
Female Leaders in the DisruptED World of Advanced Manufacturing with Rachel Potee
February 14, 2025

The manufacturing industry is undergoing rapid transformation, with automation, AI, and cutting-edge technology redefining how products are made and distributed. Despite these advancements, one challenge remains: gender diversity. Women still hold a disproportionately low number of leadership positions in manufacturing, making stories of female leaders all the more essential. In fact, according to a…

Read More
Co-Sell Connection 2025
Verizon Partner Network Co-Sell Connection 2025 Kick Off
February 13, 2025

The Co-Sell Connection 2025 webinar kicked off with a warm welcome from the host, Cesar Turan. The series aims to spotlight Verizon products and solutions and provide insights from top thought leaders to help navigate the evolving business landscape. Key Speakers and Topics In this session, Verizon’s partner leadership team, including Martina the Channel…

Read More
Financial Advisor
The Must-Have Financial Advisor Tech for 2025
February 13, 2025

The financial advisory industry is undergoing rapid technological change, with AI-driven tools, alternative investments, and social-driven platforms reshaping the landscape. With rapid advancements in fintech, advisors are under increasing pressure to integrate cutting-edge technology into their practice. But with so many options, which tools are truly game-changing, and which are overhyped? A critical resource…

Read More