Will Consumers React Well to Ring’s New Drone Security Camera?

The Amazon-owned security camera, Ring, is going airborne with a surprising new offering for homeowners. The recently announced Always Home Cam is a small drone that flies around an owner’s house, providing real-time visuals of any mapped room. With a price point targeted at $250, the Always Home Cam will integrate with Ring devices’ existing networks.

In this Business Casual segment, Daniel Litwin and Tyler Kern weigh the pros and cons of a home security drone device. Will consumers take to this type of technology? Are their privacy concerns with the data gathering capabilities of the Always Home Cam and Ring’s already storied history with security issues? There’s a lot to unpack before Litwin and Kern are ready to take flight with this product.

KEY POINTS:

• The Always Home Cam is Ring’s newest mini drone home security device.
• The self-docking solution will allow for automated and on-demand in-home drone supervision.
• Does this technology add to Ring’s privacy concerns around shareable data?

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