NYC Adds Dining Out Tax in an Effort to Help Restaurants

Navigating the ever-changing tech landscape can be a budget nightmare for businesses, particularly when it comes to acquiring professional AV equipment.  This decision becomes particularly poignant in an era where technology outpaces the longevity of most devices, presenting a significant challenge for companies aiming to stay up-to-date without breaking the bank. As companies prepare […]

Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience […]

Why do consumers gravitate towards certain products? In an era of overwhelming consumer choices and sophisticated marketing techniques, businesses wishing to make a mark must understand the psychology behind consumers’ purchase decisions. The integration of neuroscience, psychology, and behavioral economics offers powerful tools to understand the subconscious influences on people’s shopping choices. How do […]

The decision to buy or rent audiovisual (AV) equipment can be quite a dilemma for businesses and institutions trying to stay current with the advancing technological landscape. The choice has actually become very pertinent as organizations adapt to the dynamic demands of modern communication and presentation needs.  With fiscal prudence and technological agility as […]