Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, announced the paid “job,” to coincide with National Cheeseburger Day, September 18. The marketing strategy is not new. Ambassadorships, competitions, and payouts have been used to increase brand awareness by companies as big as Disney and Michelob Ultra.

In this Business Casual segment, Daniel Litwin and Tyler Kern consider the marketing strategy of “novelty jobs,” and how they might transition into the B2B world. If this strategy builds loyalty, trust, and awareness, how might B2B companies harness its power?

KEY POINTS:

  • BonusFinder announces “Cheeseburger Tester” in a tactic to increase brand awareness.
  • Novelty jobs and brand ambassadors offer effective marketing outcomes.
  • Can B2B companies capitalize on this creative marketing tactic?

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