Articles by tag: creative marketing
Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D’Amelio in their latest campaign. The campaign showcases happiness via her TikTok audience. Commentary: Moments and dances like these live on the social media platform, where almost anything and everything can go viral. So much so that companies have started […]
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Business Casual
Professional Cheeseburger Taster Job is a Case in Creative Marketing
Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, announced the paid “job,” to coincide with National Cheeseburger Day, September 18. The marketing strategy is not new. Ambassadorships, competitions, and payouts have been used to […]
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Cybersecurity Risks and Patient Risks are at a Crossroads as Tech Moves Rapidly
The current digital transformation reshaping healthcare is standing out not only for its rapid adoption of technology, but also for the unique challenges it’s facing in balancing its cybersecurity risks and patient risks. Healthcare systems increasingly rely on interconnected technologies and AI, but the stakes of maintaining tight security measures are incredibly high now. […]
Healthcare Orgs, Take Control of Your Network! Level Up Cyber Hygiene with Diligent Vendor Vetting and Software Segmentation.
The digital transformation of healthcare organizations has significantly increased reliance on software and medtech devices, weaving a complex web of interdependencies in their supply chains. This shift raises critical vulnerabilities as highlighted by infamous incidents like the SolarWinds breach, underscoring the urgency for enhanced cyber hygiene practices. With recent executive orders pushing for better […]
Tour Benchmark Products: Pioneering Cleanroom Solutions for Life Sciences
Get a feel for Benchmark Products cleanroom solutions for life sciences manufacturing customers with this mini tour of their facility.
Benchmark Products Bioprocessing Solutions Provide Single-Use Solutions for Customers
Benchmark provides a new bioprocessing solution to maximize efficiency. This is a single-use system for pharma manufacturers for filling, mixing and single-use assemblies.