Articles by tag: creative marketing

How Are Macro-Influencers Impacting Marketing Campaigns

How Are Macro-Influencers Impacting Marketing Campaigns
  Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D'Amelio in their latest campaign. The campaign showcases happiness Read more

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restaurant sales black friday
Restaurant Sales Are Up, But Foot Traffic Is Down. Why Is That?
November 23, 2022
   The third quarter was a good quarter for chain restaurants. However, more sales do not necessarily translate into more customers. Lisa Miller, President, Lisa W. Miller & Read more
Deanna Baumgardner discusses diversity roles
High Turnover in Diversity Roles is a Reflection of Unrealistic Expectations
November 23, 2022
Diversity roles, specifically diversity and inclusion managers, have been the second fastest growing job title in the last five years according to LinkedIn. Yet, these positions are also experiencing a Read more
FCC Broadband Connectivity
New FCC Broadband Map Crowdsources Regulation of Broadband Availability
November 23, 2022
This week the Federal Communications Commission (FCC) released its new broadband availability maps to cheers from the larger telecom industry. With this new set of FCC maps, a huge win for Read more
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How Are Macro-Influencers Impacting Marketing Campaigns
November 2, 2021
  Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D'Amelio in their latest campaign. The campaign showcases happiness Read more
Professional Cheeseburger Taster Job is a Case in Creative Marketing
September 22, 2020
Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, Read more