How Are Macro-Influencers Impacting Marketing Campaigns
- Brands are using macro-influencers to market their products.
- Pura Vida used Charli D’Amelio in their latest campaign.
- The campaign showcases happiness via her TikTok audience.
Moments and dances like these live on the social media platform, where almost anything and everything can go viral. So much so that companies have started to collaborate with TikTok stars on influencer campaigns to push their product because some of these influencers have millions of followers on this platform. One example is Pura Vida partnering with Charli D’Amelio. On the surface, that sounds like a pairing that makes sense, but we wanted to know more about the type of impact macro-influencers can have on marketing campaigns. So we spoke with Francisco Schmidberger, who is the co-founder of LINK Agency who coordinated the TikTok campaign for Pura Vida.
We’ve run campaigns similar to this one in the past with smaller creators, not as macro as Charli D’Amelio. And although the impact was quite positive, it wasn’t as monumental as this one that is seen by the hundreds of millions of impressions that were generated through this campaign. But we really saw that as soon as Charli D’Amelio posted her video, thousands of user videos followed that. And for context, this campaign revolved around creating a brand beat for the client in this case and then redesigning a trend which was showing the audience that you were showing what makes you happy or showing that you’re happy. Our target was for users to either showcase an activity that they really enjoy doing or showcasing moments from down their memory lane in which they were really happy. We designed that trend.
More Stories Like This:
This Netflix Show Had Zero Buzz. But Social Media Influencers Took it to #1 in 30 Countries.
The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.
TERZO : The Future Of Hydraulic Power, Are We There Yet?
There is a revolution happening in transportation; the fluid power revolution! To better understand this revolution, Are We There Yet? series Host, Grant Harrell, speaks with Zach Lindsley, National Sales Manager at Terzo Power Systems, a company at the forefront of this important revolution. What does the fluid power revolution look like? Terzo explains that […]
What Are Leaf Spots?
Why do leaf spots occur, how do they affect the health and functionality of trees, and what can be done to control and mitigate their damaging effects? Join us as Wes Rivers will explain these questions in-depth. TreeNewal’s VP of Operations, Wes Rivers, shares his expertise on diagnosing, managing, and preventing leaf spot diseases. […]
How do CDI’s Use Iodine Software’s Concurrent Application to Streamline Review Processes?
In an era of digital transformation, healthcare seeks the solutions that streamline processes, provide ROI, and create efficiencies that make a difference. AI solutions are helping physicians and care professionals make better decisions. In Clinical Documentation Integrity (CDI), a critical aspect of healthcare delivery, Iodine Software’s Concurrent Application is essential to streamlining CDI review […]