Articles by tag: digital marketing

From Team Building to Brand, Content and Traffic: The Secrets to Building a Successful Digital Marketing Agency

Digital marketing

In an era where digital marketing is pivotal for business success, entrepreneurs face the daunting task of not just navigating this complex industry, but also building and sustaining a dynamic team. Matthew Cretzman, at the helm of Stormbreaker Digital, shares his five-year journey marked by trials, learning, and unexpected hurdles—a journey resonating with many…

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Business Services
Unlocking the Mind: From Magic to Mastery in Digital Marketing

In this Content Factory video, Will Troup, Founder of Troup Media, and Dennis Yu, CEO at Content Factory, explore unlocking the mind to tap the power of experiences and show how they shape perspectives. Drawing parallels from a mind-boggling magic show in Vegas to the challenges and triumphs of digital marketing, the duo emphasizes…

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Using the Dollar-a-Day Strategy to Boost Engagement Rates

The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and…

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The Power of Interconnectedness for Unleashing Marketing Potential

In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed…

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Growing Your Business Through the Ripple Effect of the Lighthouse Marketing Strategy

In a world driven by social proof, the lighthouse marketing strategy shines bright, illustrating the magnetic power one success story can hold over potential clients. It’s a simple concept: one gleaming testimonial can guide many others toward your services, much like how a lighthouse guides ships safely to shore. By spotlighting success, businesses can…

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Digital Marketing Doesn’t Have to Be Complicated When You Have the Dollar-a-Day Strategy

In today’s bustling digital age, breaking through the noise to capture genuine engagement seems more challenging than ever. However, Dennis Yu, Founder of Content Factory, suggests that it isn’t about being a “superman” or mastering complex algorithms; it’s about the “dollar-a-day” strategy. This “dollar-a-day” strategy, at its core, focuses on testing small-scale advertising to…

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Top Tips for Optimizing LinkedIn Ads Campaigns with AJ Wilcox

On this episode of the CoachYu Show AJ Wilcox of  B2Linked spills all the top tips for optimizing LinkedIn Ads Campaigns. He recommends gated content, such as webinars or ebooks, to build an email list. However, he warns that this shouldn’t be the sole strategy as the audience needs nurturing before they consider buying. He…

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gpu deployment
Applied Digital is Scaling Up Infrastructure to Handle Growing GPU Deployment Needs
May 20, 2024

During a transformative period, Applied Digital experienced a significant increase in demand for large-scale GPU deployment. This demand required a focus on power density, as the networking within data centers, particularly for InfiniBand, necessitated that servers be located close together. Each server consumed 10.2 kilowatts of power, and the optimal performance was achieved when…

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power sources
Applied Digital is Revolutionizing High Performance Computing by Locating Facilities at Unique Power Sources
May 20, 2024

Applied Digital optimizes high-performance computing by leveraging unique power sources, and locating facilities at the source of power rather than in traditional cloud regions. This approach is particularly suited for AI workloads, which do not require ultra-low latency like video streaming. By targeting areas with abundant but underutilized power, known as “stranded power,” the…

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Experts Talk K-12 EdTech Leadership Priorities
K-12 EdTech Leadership Needs a Bigger Seat at the Table to Overcome Cybersecurity, Staffing, Professional Development Challenges
May 20, 2024

As we navigate the evolving landscape of K-12 education, the role of technology, as well as K-12 edtech leadership has never been more pivotal. Especially in the era of K-12 education post-pandemic, how has this influx of technology solutions for everything from curriculum management, to hybrid learning, to quiz gamification, to AI-supported learning, impacted…

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energy reporting
Energy Reporting for Utilities & Businesses Isn’t Just for Transparency. It’s for Energy & Cost Savings, Too.
May 20, 2024

As cities and states increasingly implement energy benchmarking, disclosure, and transparency mandates, utilities and businesses find themselves navigating a complex landscape of compliance and opportunity. The rise of building performance standards, such as New York’s Local Law 97, Boston’s Building Energy Reporting and Disclosure Ordinance (BERDO), and Denver’s Energize Denver, underscores the urgency for detailed…

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Tips and Strategies for Digital Marketing New Hires Looking to Break into the Industry
June 14, 2023

There’s a good news/bad news scenario for digital marketing new hires. The global market for digital marketers is trending toward US $1.5 trillion by 2030. After all, this continued growth generates an unprecedented surge in digital marketing careers creates a lot of competition. The stakes are higher than ever for new entrants to stand…

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Dennis Yu & Sal Steffano Talk Building and Scaling Digital Marketing Agencies
June 8, 2023

Join us in this episode of the CoachYu Show, hosted by Dennis Yu, featuring digital marketing agencies expert, Sal Steffano of Social Marketing 180. Sal shares his inspiring journey from personal hardship to professional success, emphasizing the importance of effort, learning, and resilience. He recounts his experience of building and losing a $6 million…

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LinkedIn Ads Management: Why Do LinkedIn Ads Cost More And How To Ensure Good ROI
June 6, 2023

AJ Wilcox of B2Linked discusses LinkedIn Ads management and strategies for good ROI on this episode of the CoachYu show. LinkedIn established a $2 minimum bid to keep its platform spam-free, setting a high price bar for advertisers. As more advertisers find success on LinkedIn, competition increases, leading to rising costs. New ad inventory, created when…

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AJ Wilcox Explains LinkedIn B2B Targeting and Formats
June 6, 2023

LinkedIn excels in B2B targeting, offering unique ways to target professionals at scale. It allows targeting based on job title, department, seniority, skills, LinkedIn groups, company size, industry, geography, and company name. LinkedIn has been capable of account-based marketing, targeting specific companies by name, since its inception. LinkedIn also offers list upload features for targeting…

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A Dollar A Day Strategy: Sneak Peek of RDMA Event With Dennis Yu
June 5, 2023

The CoachYu show gives you a sneak peek of the RMDA event with Dennis Yu, CEO of Blitzmetrics. Dennis is a seasoned search engine engineer who advocates for a “dollar a day” strategy in digital marketing. This involves testing various pieces of content with a small budget, then investing more in the most effective ones. He…

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Online Marketing with EJ Saunders
June 2, 2023

EJ Saunders, CEO of Blaze Digital Solutions talks about online marketing on the CoachYu Show. He shares his experiences of running an internal agency within Yahoo, servicing different groups like Yahoo Mail, Yahoo Finance, Yahoo Sports, and others He highlights the challenges of managing multiple independent operating systems and the need for effective reporting. He also…

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Justen Martin On What Separates Your Digital Marketing Agency From Other Agencies
June 2, 2023

How can you set your digital marketing agency apart from others? Justen Martin, Partner for Learn Do Teach emphasizes the core values of mastery, accountability, trust, commitment, and honesty on this episode of the CoachYu Show. He believes these values allow his company to align with people who share similar values. The company’s approach is…

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Video Targeting Hacks with Justen Martin
June 2, 2023

Video Targeting is an online advertising model that leverages brief video segments to convey a brand-oriented message. In this episode of the CoachYu show, Justen Martin of Learn Do Teach explains ‘why’ video is crucial for establishing a connection with the audience and raising awareness of the company’s core values. This video is intended to build…

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Unveiling the Future of Internet Marketing: Authenticity, Trust and Training are Key
June 2, 2023

This episode of the CoachYu show features host Dennis Yu and Beau Haralson,Co-Founder of ScaleThat discussing the future of Internet marketing. Beau shares his experiences of running an internal agency within Yahoo, servicing different groups like Yahoo Mail, Yahoo Finance, Yahoo Sports, and others. He highlights the challenges of managing multiple independent operating systems and the…

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