Articles by tag: digital marketing

How Are Macro-Influencers Impacting Marketing Campaigns

How Are Macro-Influencers Impacting Marketing Campaigns
  Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D'Amelio in their latest campaign. The campaign showcases happiness Read more

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Why a Restaurant's Digital Footprint is a Main Metric for Fiscal Success
Why a Restaurant’s Digital Footprint is a Main Metric for Fiscal Success
January 24, 2022
Barbara Castiglia spoke with Savneet Singh, president and CEO of Par, a software and hardware solutions company for the restaurant industry, about the importance of technology to survive the Read more
irish whiskey barrels
E.U. Whiskey Tariffs Are Lifted, But the Industry is Still On the Rocks
January 21, 2022
  The whiskey market is eager for a return to form. In 2018, in response to the U.S. steel and aluminum tariffs targeting the E.U. and ordered by former President Donald Trump, the European Read more
Material Signs: Introduction to the World of Optics
January 21, 2022
Doctors Scott Carney, chief science and technology officer at Optica, Kate Medicus, CEO at Ruda-Cardinal, and Alexis Vogt, endowed chair and professor of optics at Monroe Community College, joined Host Tyler Read more
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How Are Macro-Influencers Impacting Marketing Campaigns
November 2, 2021
  Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D'Amelio in their latest campaign. The campaign showcases happiness Read more
How to Identify the Processes You Should Automate for Maximum Efficiency
July 12, 2021
Automation is a powerful word in a wide range of different industries. It allows companies to make significant improvements to their business processes, software creation, and ease of Read more
How to Close the Divide Between Sales and Marketing for Explosive B2B Growth
May 25, 2021
Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as Read more
Elevating Your Digital Presence in EdTech
October 22, 2020
  As the education industry continues to recover from the COVID-19 pandemic and work out ways to excel in the new normal and beyond, new players are beginning to enter the edtech Read more
Agility is a Requirement for Marketing in a Pandemic
October 19, 2020
Every aspect of business changed dramatically once the pandemic became a reality. Companies went into freeze mode, unsure of what steps to take to continue operating. In many Read more
Amazon is Reportedly Stifling Competitor Ads
September 28, 2020
Amazon is no stranger to scrutiny over its business practices. The online marketplace already has a stronghold over fast delivery of consumer goods. But CNBC reported on a recent Read more
Vivial Helps Businesses Meet Customers Where They’re At – On Their Phones
July 14, 2020
  Whether checking in on friends, reading the news or simply scrolling through social media, it’s easy to get sucked into your phone these days. As the COVID-19 pandemic continues, many Read more
How to Find a Marketing Firm You Can Trust with Your Brand
March 26, 2020
  It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace. This online voice is more important than ever, Read more
“People. Process. Service.”: Amine Bentahar Reveals His Rise to the Top of the Digital Marketing World
November 27, 2019
When it comes to Marketing, there’s perhaps no more worldly of a digital specialist than Amine Bentahar, author of “Voice Search: The New Search Engine,” and COO of Advantix Digital, a Read more