Articles by tag: digital marketing

Rethinking Recruiting: Automate for a Better Driver Hiring Experience

  The COVID-19 pandemic accelerated many industries through rapid change, one of which was transportation, an industry which was already reeling from a worker shortage. Read more

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value of the skilled trades
Recognizing the Value of the Skilled Trades
February 1, 2023

People value skilled trades for the everyday necessities they bring to life. From plumbing to electrical, machinists, and construction, trades play a vital role worldwide. They make the world happen. Unfortunately, there is a growing gap in the skilled trades workforce, despite high wages, employer-funded training, readily available positions, and the opportunity to apply […]

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Inflation rates
Inflation Rates Ease, But Long-Term Contracts Keep Prices High
February 1, 2023

With inflation rates easing and shipping costs dropping along with several commodities (not eggs), consumers may be wondering why they haven’t seen a noticeable price difference yet. Blame it on supplier contracts. A typical procurement practice is shoring up supplier contracts in advance, which means prices could hold for several months. The longer high prices […]

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The Trend of Procuring Online Education Intervention Solutions
February 1, 2023

Education systems that have taken a metered approach towards spending for instruction materials are also using this methodology to procure online education intervention solutions. Estimates put the overall global Online Tutoring Market at 6.52 Billion in 2021, and experts believe that number could reach over 19 Billion a year by 2030. And while online […]

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Rethinking Recruiting: Automate for a Better Driver Hiring Experience
November 10, 2022

The COVID-19 pandemic accelerated many industries through rapid change, one of which was transportation, an industry which was already reeling from a worker shortage. Now, as companies begin to recover from global supply chain setbacks, they are faced with a new dilemma: where are all the drivers? With the shortage of drivers estimated to […]

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How Are Macro-Influencers Impacting Marketing Campaigns
November 2, 2021

Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D’Amelio in their latest campaign. The campaign showcases happiness via her TikTok audience. Commentary: Moments and dances like these live on the social media platform, where almost anything and everything can go viral. So much so that companies have started […]

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How to Identify the Processes You Should Automate for Maximum Efficiency
July 12, 2021

Automation is a powerful word in a wide range of different industries. It allows companies to make significant improvements to their business processes, software creation, and ease of implementation. Due to its innate value, the automation market is growing at a rapid rate. Tech leaders Forrester predicted that the automation market size would reach USD […]

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How to Close the Divide Between Sales and Marketing for Explosive B2B Growth
May 25, 2021

Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel.   On this […]

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Elevating Your Digital Presence in EdTech
October 22, 2020

As the education industry continues to recover from the COVID-19 pandemic and work out ways to excel in the new normal and beyond, new players are beginning to enter the edtech space – but they often need a little help getting the word out. Enter Square32 Consulting. The company works with others in the […]

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Agility is a Requirement for Marketing in a Pandemic
October 19, 2020

Every aspect of business changed dramatically once the pandemic became a reality. Companies went into freeze mode, unsure of what steps to take to continue operating. In many cases, this meant a decreased marketing budget, but that wasn’t the case for all. Some businesses are thriving and reallocating budgets to digital marketing. Bonnie Crater, CEO […]

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Amazon is Reportedly Stifling Competitor Ads
September 28, 2020

Amazon is no stranger to scrutiny over its business practices. The online marketplace already has a stronghold over fast delivery of consumer goods. But CNBC reported on a recent investigation by Wall Street Journal, revealing the ecommerce giant may be taking their power a step further. Amazon appears to be blocking competitor ads that compete […]

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Vivial Helps Businesses Meet Customers Where They’re At – On Their Phones
July 14, 2020

Whether checking in on friends, reading the news or simply scrolling through social media, it’s easy to get sucked into your phone these days. As the COVID-19 pandemic continues, many people are still under shelter-in-place orders or simply staying home as often as possible to prevent the spread of the novel coronavirus. So, it’s […]

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How to Find a Marketing Firm You Can Trust with Your Brand
March 26, 2020

It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace. This online voice is more important than ever, as society operates largely on digital platforms for purchases, entertainment and socializing. So how do marketing departments keep up with digital marketing? And, if […]

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