Articles by tag: digital marketing
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Navigating Risk and Opportunity in Decarbonization and Sustainability – Part 1 of 2
The global conversation has shifted dramatically towards decarbonization and sustainability in recent years. With the world experiencing unprecedented levels of disruption, from 5G technology to the challenges of a pandemic, the urgency to address climate change and its implications has never been more palpable. Although most business leaders see the vision of Sustainable Development […]
Todd Florence of Estes Express Lines on Making LTL Shipping Frictionless
Making LTL shipping frictionless is more than possible; it’s happening today. How can one challenge the status quo and embrace technological transformation in an industry that has historically resisted change? In this captivating episode of Semi-Related, Chris Torrence sets the stage for a riveting conversation with Todd Florence, the Chief Information Officer of Estes […]
The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data
In the latest episode of Retail Refined, conducted at the Retail Influencer CEO Forum 2023, host Melissa Gonzalez explores the transformative power of consumer insights with guest Elizabeth Oates, VP of Consumer Insights at Ulta Beauty. They discuss how data-driven insights can enhance performance, foster customer loyalty, and shape the beauty industry’s future. Oates […]
Unlocking the Mind: From Magic to Mastery in Digital Marketing
In this Content Factory video, Will Troup, Founder of Troup Media, and Dennis Yu, CEO at Content Factory, explore unlocking the mind to tap the power of experiences and show how they shape perspectives. Drawing parallels from a mind-boggling magic show in Vegas to the challenges and triumphs of digital marketing, the duo emphasizes […]
Using the Dollar-a-Day Strategy to Boost Engagement Rates
The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and […]
The Power of Interconnectedness for Unleashing Marketing Potential
In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed […]
Growing Your Business Through the Ripple Effect of the Lighthouse Marketing Strategy
In a world driven by social proof, the lighthouse marketing strategy shines bright, illustrating the magnetic power one success story can hold over potential clients. It’s a simple concept: one gleaming testimonial can guide many others toward your services, much like how a lighthouse guides ships safely to shore. By spotlighting success, businesses can […]
Digital Marketing Doesn’t Have to Be Complicated When You Have the Dollar-a-Day Strategy
In today’s bustling digital age, breaking through the noise to capture genuine engagement seems more challenging than ever. However, Dennis Yu, Founder of Content Factory, suggests that it isn’t about being a “superman” or mastering complex algorithms; it’s about the “dollar-a-day” strategy. This “dollar-a-day” strategy, at its core, focuses on testing small-scale advertising to […]
Top Tips for Optimizing LinkedIn Ads Campaigns with AJ Wilcox
On this episode of the CoachYu Show AJ Wilcox of B2Linked spills all the top tips for optimizing LinkedIn Ads Campaigns. He recommends gated content, such as webinars or ebooks, to build an email list. However, he warns that this shouldn’t be the sole strategy as the audience needs nurturing before they consider buying. He […]
Tips and Strategies for Digital Marketing New Hires Looking to Break into the Industry
There’s a good news/bad news scenario for digital marketing new hires. The global market for digital marketers is trending toward US $1.5 trillion by 2030. After all, this continued growth generates an unprecedented surge in digital marketing careers creates a lot of competition. The stakes are higher than ever for new entrants to stand […]
Dennis Yu & Sal Steffano Talk Building and Scaling Digital Marketing Agencies
Join us in this episode of the CoachYu Show, hosted by Dennis Yu, featuring digital marketing agencies expert, Sal Steffano of Social Marketing 180. Sal shares his inspiring journey from personal hardship to professional success, emphasizing the importance of effort, learning, and resilience. He recounts his experience of building and losing a $6 million […]
LinkedIn Ads Management: Why Do LinkedIn Ads Cost More And How To Ensure Good ROI
AJ Wilcox of B2Linked discusses LinkedIn Ads management and strategies for good ROI on this episode of the CoachYu show. LinkedIn established a $2 minimum bid to keep its platform spam-free, setting a high price bar for advertisers. As more advertisers find success on LinkedIn, competition increases, leading to rising costs. New ad inventory, created when […]
