Articles by tag: content marketing

Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content

One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a Read more

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Influence and Connection across Healthcare starts with a VOICE
September 29, 2023

In the latest episode of the Healthcare Rethink podcast, presented by FinThrive, host Brian Urban sits down with Alex Maiersperger, the Global Principal Healthcare at SAS. Their conversation charts the role voice plays in influencing and connecting the healthcare industry. Maiersperger, who co-founded the Advancement League, shares his journey from being a healthcare optimist to […]

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Robotic Technology and It’s Impact on Painting Proves That Automation is in The Future
September 29, 2023

The advent of robotic technology is revolutionizing manufacturing and painting processes by elevating them to unprecedented heights. Tony Kerkhove, a seasoned professional in the painting industry, has a firsthand account of the transformative impact of robots within DeGeest Corporation’s paint department, where automation is integrated to streamline workloads and increase efficiency. The robots replicate […]

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Technetics Groups’ Sealing Solutions are Propelling Company’s Expansion
September 29, 2023

The market for sealing solutions is a demanding one, but Technetics Group emerges as a global leader, with over a century of invaluable experience making it a trusted partner in the industry. Their unique solutions, grounded in extensive knowledge and innovative practices, push the boundaries in discovering improved results. The company also harnesses science […]

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Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
May 4, 2023

One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC?     […]

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Unleashing Wisdom: Why Older Professionals Need To Become Content Creators
March 16, 2023

In the ever-evolving landscape of marketing, content creation has emerged as a vital aspect for companies to promote their brands and connect with their target audiences. Despite this recognition, a lingering misconception exists that only younger professionals can create authentic content. The recent episode of  B2B Weekly aims to dismantle this stereotype and empower […]

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Hire Education: Work from Home, Sustainability and Content Creation
November 7, 2022

What’s your why and where are you going? It’s an interesting philosophy and one that few would associate with the real estate industry. But that’s par for the course when it comes to speaking with Roy Reis, Senior Vice President at Cresa. Reis sat down with long-time colleague Alex Anderson, Chief Financial Officer at Catapult, […]

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Why Content Media Outperforms Traditional Marketing
August 13, 2021

The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler […]

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How Owned Media Will Change Beauty Brand Marketing
May 6, 2021

These days, beauty branding is more than table talkers and shelf space. Attachment to mobile devices and more time at home skyrocketed online consumption which means brands need to market wherever consumers are scrolling. With more ways to market, comes more competition. Brands are not only battling with other brands and products but now they […]

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How The Content Pros Use SEO And Content To Sell
April 15, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours […]

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Business Casual: The Evolution of the Marketing Landscape
December 1, 2020

Chris Zona, Director of Brand & Marketing Communications for Gilbarco, helped break down the shifting marketing landscape from the traditional approach to focusing more on digital and content marketing, utilizing new techniques, technology, and social platforms to get a brand message across. “A lot of people make the misconception that it’s a shift completely […]

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5 Ways to Position Your Retail Brand
October 29, 2020

On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up – Start posting. It can be as simple as a meme (people freakin love memes) or a quote. Or maybe it’s something from your industry. As you build your courage, […]

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Professional Cheeseburger Taster Job is a Case in Creative Marketing
September 22, 2020

Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, announced the paid “job,” to coincide with National Cheeseburger Day, September 18. The marketing strategy is not new. Ambassadorships, competitions, and payouts have been used to […]

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