Articles by tag: content marketing

What’s your why and where are you going? It’s an interesting philosophy and one that few would associate with the real estate industry. But that’s par for the course when it comes to speaking with Roy Reis, Senior Vice President at Cresa. Reis sat down with long-time colleague Alex Anderson, Chief Financial Officer at Catapult, […]

The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler […]

These days, beauty branding is more than table talkers and shelf space. Attachment to mobile devices and more time at home skyrocketed online consumption which means brands need to market wherever consumers are scrolling. With more ways to market, comes more competition. Brands are not only battling with other brands and products but now they […]

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours […]

Chris Zona, Director of Brand & Marketing Communications for Gilbarco, helped break down the shifting marketing landscape from the traditional approach to focusing more on digital and content marketing, utilizing new techniques, technology, and social platforms to get a brand message across. “A lot of people make the misconception that it’s a shift completely […]

On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up – Start posting. It can be as simple as a meme (people freakin love memes) or a quote. Or maybe it’s something from your industry. As you build your courage, […]

Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, announced the paid “job,” to coincide with National Cheeseburger Day, September 18. The marketing strategy is not new. Ambassadorships, competitions, and payouts have been used to […]

Most B2B businesses have adopted content marketing strategies, delivering relevant content to audiences to drive interest and leads. A pillar of that content is that it’s educational. The more educated a customer is, the more likely they’ll buy from the brand that shared their knowledge. This sentiment is one that EtherWAN Systems believes in, and Jim […]

It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace. This online voice is more important than ever, as society operates largely on digital platforms for purchases, entertainment and socializing. So how do marketing departments keep up with digital marketing? And, if […]