Articles by tag: content marketing

Why Content Media Outperforms Traditional Marketing

   The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community Read more

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The Community & Culture Collective Month in Review
May 27, 2022
MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Read more
How One Trucking Company Is Focused on Making Headway in Sustainability
How One Trucking Company Is Focused on Making Headway in Sustainability
May 27, 2022
CEO of Detmar Logistics, Matthew Detmar, has the future on his mind. As a leader on the cutting edge of transportation technology, Detmar discusses the company’s growth and future outlook with Are We Read more
Communication Through Crisis: How to Talk to Children About School Shootings
May 27, 2022
With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 Read more
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Why Content Media Outperforms Traditional Marketing
August 13, 2021
   The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community Read more
How Owned Media Will Change Beauty Brand Marketing
May 6, 2021
These days, beauty branding is more than table talkers and shelf space. Attachment to mobile devices and more time at home skyrocketed online consumption which means brands need to market Read more
How The Content Pros Use SEO And Content To Sell
April 15, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to Read more
Business Casual: The Evolution of the Marketing Landscape
December 1, 2020
  Chris Zona, Director of Brand & Marketing Communications for Gilbarco, helped break down the shifting marketing landscape from the traditional approach to focusing more on digital and Read more
5 Ways to Position Your Retail Brand
October 29, 2020
On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up - Start Read more
Professional Cheeseburger Taster Job is a Case in Creative Marketing
September 22, 2020
Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, Read more
How Sales Can Leverage Educational Content to Build Relationships
September 10, 2020
  Most B2B businesses have adopted content marketing strategies, delivering relevant content to audiences to drive interest and leads. A pillar of that content is that it’s Read more
How to Find a Marketing Firm You Can Trust with Your Brand
March 26, 2020
  It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace. This online voice is more important than ever, Read more
NanoSessions: How to Decipher Digital Display Technology As a Novice User
September 24, 2019
Without a background or steady base of knowledge of Pro AV, it's honestly hard to keep up with all the advanced digital display technology that NanoLumens puts to work in its state-of-the-art Read more