Articles by tag: content marketing

Why Content Media Outperforms Traditional Marketing

   The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community Read more

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“The Employee is My First Customer.” Strategies for Restaurant Success from Legacy Restaurateur
November 29, 2021
  Author, restaurant owner and hospitality industry expert Barry Jessurun discussed his book, life lessons, and tips for restaurant success with Host Barbara Castiglia on The Main Course. As Read more
As Export Values Rise, American Farmers Face a Trade Crisis
As Export Values Rise, American Farmers Face a Trade Crisis
November 26, 2021
Key Points: U.S. agricultural exports are being hampered by transportation issues, leading to a loss in sales potentially as high as 22%. In 2021 from January through July, the dairy industry Read more
Cyber Monday Will Be the Big Test for Retailers' Ecommerce Strategies
Cyber Monday Will Be the Big Test for Retailers’ Ecommerce Strategies
November 26, 2021
  The holiday shopping season gets its first big test this weekend with Black Friday deals and the welcomed-by-retailers resurgence of in-store shopping and deals. Even if consumers are looking to Read more
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Why Content Media Outperforms Traditional Marketing
August 13, 2021
   The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community Read more
How Owned Media Will Change Beauty Brand Marketing
May 6, 2021
These days, beauty branding is more than table talkers and shelf space. Attachment to mobile devices and more time at home skyrocketed online consumption which means brands need to market Read more
How The Content Pros Use SEO And Content To Sell
April 15, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to Read more
Business Casual: The Evolution of the Marketing Landscape
December 1, 2020
  Chris Zona, Director of Brand & Marketing Communications for Gilbarco, helped break down the shifting marketing landscape from the traditional approach to focusing more on digital and Read more
5 Ways to Position Your Retail Brand
October 29, 2020
On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up - Start Read more
Professional Cheeseburger Taster Job is a Case in Creative Marketing
September 22, 2020
Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, Read more
How Sales Can Leverage Educational Content to Build Relationships
September 10, 2020
  Most B2B businesses have adopted content marketing strategies, delivering relevant content to audiences to drive interest and leads. A pillar of that content is that it’s Read more
How to Find a Marketing Firm You Can Trust with Your Brand
March 26, 2020
  It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace. This online voice is more important than ever, Read more
NanoSessions: How to Decipher Digital Display Technology As a Novice User
September 24, 2019
Without a background or steady base of knowledge of Pro AV, it's honestly hard to keep up with all the advanced digital display technology that NanoLumens puts to work in its state-of-the-art Read more