Maneuvering the Digital Marketing Pitfalls of 2019

 

In the digital age, advertising and marketing has pulled away from TV and embraced more experiential and cross-platform content. As consumer media habits change, advertising and marketing methods must adapt, and with today’s 24/7 content expectations, the end result has to reach the consumer authentically and at all times.

Cedric Lourie, Director of Digital Development for FreedomPay, follows how digital media continues to develop creative methods of advertising and, on the podcast, he unpacks what is worrying marketers in today’s content-driven climate.

Lourie calls digital media “the norm,” and said that in today’s world if a business does not go digital through outlets like social media, then that business will be left behind. The potential obstacles faced by businesses include privacy concerns and advertising fraud, among others, but the hardest to avoid is changing consumer habits. That piece of the puzzle directly impacts where marketers aim their content to. All of these, Lourie has seen, have kept companies’ messages from getting to their intended targets.

“Dollars lost due to fraud were near $16 billion in the U.S. alone, which is just second to the drug trade,” Lourie stated.

Consumer expectations are also high. They want personal experiences, and since everyone is different, this means advertising needs to become more customized. Lourie points out how brands that can ingrain a feeling of personalization have become most successful.

One tool alleviating the pain point of trying to reach customers everywhere in an authentic way is FreedomPay’s Decision Point Network, a point-of-sale software that can help businesses reach multiple consumers effectively and up-sell in a way that doesn’t turn the customer off to their retail experience. Lourie dives deep on the podcast to explain how the software is opening new doors to the customer, and what effect these subtle content pushes have on the brick and mortar experience.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Vogel
Empowering Through Connection: Vogel’s Pyramid Model Approach
July 19, 2024

Mission and Impact: Vogel Alcove, a nonprofit in Dallas, helps homeless children and families through various programs and services. Pyramid Model Framework: Vogel uses the Pyramid Model, an evidence-based framework for promoting young children’s social-emotional development with universal supports, targeted supports, and intensive interventions. Nurturing Relationships and Supportive Environments: Vogel focuses on building nurturing…

Read More
MedPAC
MedPAC’s Miss on Reality of Home Health Financial Reality Results in Suggested Cut in 2025 Proposed Rule
July 19, 2024

The March 2024 MedPAC report recommending a 7% payment reduction for home health agencies in 2025 has sparked significant concern within the industry. Why is this recommendation being met with such resistance, and what does the financial reality of home health agencies look like in contrast to these federal suggestions? Are the MedPAC recommendations…

Read More
baseball game
Sixth Inning- What are the Stages Where Your Business Takes Place?
July 18, 2024

When you think of a baseball game, you might picture the crack of the bat or the roar of the crowd as a home run sails over the outfield fence. But for the Savannah Bananas, the game is just one part of the spectacle. Jesse Cole, the mastermind behind this innovative team, shares how…

Read More
skilled trades career
A Skilled Trades Career Provides a Future-Proof Path
July 18, 2024

In today’s rapidly changing job market, a skilled trades career offers a viable and attractive option, especially for the younger generations exploring alternatives to traditional college education. Recent trends indicate a significant shift in interest in these hands-on professions. On Straight Outta Crumpton, host Greg Crumpton engages in a lively conversation with Nicole Bass,…

Read More