Articles by tag: advertising

Digital Marketing Doesn’t Have to Be Complicated When You Have the Dollar-a-Day Strategy

In today’s bustling digital age, breaking through the noise to capture genuine engagement seems more challenging than ever. However, Dennis Yu, Founder of Content Factory, suggests that it isn’t about being a “superman” or mastering complex algorithms; it’s about the “dollar-a-day” strategy. This “dollar-a-day” strategy, at its core, focuses on testing small-scale advertising to […]

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Articles
Targeted Messages Tricks and Hacks with EJ Saunders

Targeted messages have revolutionized the advertising arena in our increasingly digital landscape. This strategic approach enables us to refine our marketing objectives, moving beyond the traditional confines of ad placement and audience selection. It’s about weaving compelling narratives, meticulously designed to resonate with your audience across diverse platforms. Elements such as the text in […]

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Food & Beverage
The Main Course: The Power of Restaurant Narrative in Staffing

Not every restaurant makes an effort to fully integrate its customer into the experience of eating and enjoying their food. But for those looking for a unique dining experience, plenty of such establishments present unique restaurant narratives. What sort of restaurants emphasize storytelling in their dining, and how do they handle staffing? On this episode […]

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Articles
How To Measure LinkedIn Ads ROI with AJ Wilcox

AJ Wilcox, founder of B2Linked, explains on the CoachYu Show how to measure the LinkedIn Ads ROI. He introduces the BANT framework (Budget, Authority, Need, Timing) for assessing lead quality. LinkedIn can target larger companies likely to have a budget and reach decision-makers, ensuring the person with purchase authority sees the ads. The ‘Need’ and […]

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Articles
What Media Industry Layoffs Tell Us About Advertising, Streaming, & Media Culture

2022 has been a tough year for companies as inflation and high interest rates have made debt spending more expensive and critical supplies more of a burden on profit margins. Unfortunately, thinner margins have been passed off onto employees with mass high-profile layoffs sweeping nearly every industry throughout the year, especially in tech-related sectors. From […]

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Articles
Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers

Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Hulu contributed to streaming capturing the largest share of viewership, 34.8%, in July 2022, taking a stake from the other major sectors of broadcast, cable TV, and unmeasured tuning and […]

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Articles
Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.

Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As […]

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Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

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V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

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zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

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private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

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Other Articles
IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
April 5, 2022

It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM. One […]

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Using Branded Trucks As A Marketing Tool For Real Estate Agents
April 15, 2021

When it comes to branded trucks, one business set to benefit from them most is real estate. Real estate professionals are starting to realize that stationary messaging is crucial to their business, and one way to do this is through branded trucks. In Scott Bunn’s Region of Virginia, where he’s the CEO and Sales Master […]

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Unpacking LinkedIn’s Newest Marketing Campaign “Fish Out Of Water”
April 6, 2021

LinkedIn Marketing Solutions launched a new marketing campaign targeted to those who already use the platform. “Fish Out Of Water” appeals to the business sense of their intended audience, as they urge users to advertise to an audience already built for business. One of the targeted ads spells it out: “If your business message […]

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Reviewing Super Bowl Food Ads: Who Scored?
February 18, 2021

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   TV advertising has evolved to meet the 21st-century consumer, but how do brands really know if they’re effective? Breaking down this question and […]

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Are Super Bowl Ads Worth the Investment?
February 6, 2021

Super Bowl Sunday is upon us, and that means the annual parade of high-cost ads designed to entice viewers of the Big Game everywhere to engage with brands with pockets deep enough to show up between Patrick Mahomes and Tom Brady. But is the juice really worth the squeeze? Host Daniel Litwin sat down […]

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The State of Live Video: What’s In and What’s Out for 2021
January 27, 2021

If 2020 was the year of the Zoom meeting, then 2021 will be the year to build an omnichannel media presence. As digital and virtual communications continue to assert their importance, crafting holistic, owned media channels to reach audiences where they are will be more critical than ever. B2B companies across the globe dove headfirst […]

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Amazon is Reportedly Stifling Competitor Ads
September 28, 2020

Amazon is no stranger to scrutiny over its business practices. The online marketplace already has a stronghold over fast delivery of consumer goods. But CNBC reported on a recent investigation by Wall Street Journal, revealing the ecommerce giant may be taking their power a step further. Amazon appears to be blocking competitor ads that compete […]

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Lowering Your Advertising Cost: Bricks and Clicks
July 9, 2020

Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel? The overarching goal of any retail organization is to get more profit in your pocket, and lowering your Amazon ACoS is a tried-and-true way to work toward that outcome. Today, I’m covering three ways you can do just […]

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Facebook Faces Pressure as Advertisers Press Pause on Hate: Business Casual
July 2, 2020

With 2.5 million monthly active users as of 2020, Facebook is arguably the largest social media site in the world. But is the company doing enough to prevent hate speech on its platform? According to stophateforprofit.org, the answer is no. Long criticized for their laxity in combatting hate speech, facing public pressure, employee unrest […]

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