Articles by tag: advertising

Using Branded Trucks As A Marketing Tool For Real Estate Agents

When it comes to branded trucks, one business set to benefit from them most is real estate. Real estate professionals are starting to realize that stationary messaging is crucial to their Read more

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“The Employee is My First Customer.” Strategies for Restaurant Success from Legacy Restaurateur
November 29, 2021
  Author, restaurant owner and hospitality industry expert Barry Jessurun discussed his book, life lessons, and tips for restaurant success with Host Barbara Castiglia on The Main Course. As Read more
As Export Values Rise, American Farmers Face a Trade Crisis
As Export Values Rise, American Farmers Face a Trade Crisis
November 26, 2021
Key Points: U.S. agricultural exports are being hampered by transportation issues, leading to a loss in sales potentially as high as 22%. In 2021 from January through July, the dairy industry Read more
Cyber Monday Will Be the Big Test for Retailers' Ecommerce Strategies
Cyber Monday Will Be the Big Test for Retailers’ Ecommerce Strategies
November 26, 2021
  The holiday shopping season gets its first big test this weekend with Black Friday deals and the welcomed-by-retailers resurgence of in-store shopping and deals. Even if consumers are looking to Read more
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Using Branded Trucks As A Marketing Tool For Real Estate Agents
April 15, 2021
When it comes to branded trucks, one business set to benefit from them most is real estate. Real estate professionals are starting to realize that stationary messaging is crucial to their Read more
Unpacking LinkedIn’s Newest Marketing Campaign “Fish Out Of Water”
April 6, 2021
  LinkedIn Marketing Solutions launched a new marketing campaign targeted to those who already use the platform. "Fish Out Of Water" appeals to the business sense of their Read more
Reviewing Super Bowl Food Ads: Who Scored?
February 18, 2021
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the Read more
Are Super Bowl Ads Worth the Investment?
February 6, 2021
  Super Bowl Sunday is upon us, and that means the annual parade of high-cost ads designed to entice viewers of the Big Game everywhere to engage with brands with pockets Read more
The State of Live Video: What’s In and What’s Out for 2021
January 27, 2021
If 2020 was the year of the Zoom meeting, then 2021 will be the year to build an omnichannel media presence. As digital and virtual communications continue to assert their importance, crafting Read more
Amazon is Reportedly Stifling Competitor Ads
September 28, 2020
Amazon is no stranger to scrutiny over its business practices. The online marketplace already has a stronghold over fast delivery of consumer goods. But CNBC reported on a recent Read more
Lowering Your Advertising Cost: Bricks and Clicks
July 9, 2020
  Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel? The overarching goal of any retail organization is to get more profit in your pocket, Read more
Facebook Faces Pressure as Advertisers Press Pause on Hate: Business Casual
July 2, 2020
  With 2.5 million monthly active users as of 2020, Facebook is arguably the largest social media site in the world. But is the company doing enough to prevent hate speech on its Read more
Business Casual: Google’s Watching – Alphabet, Inc. Facing Privacy Lawsuit
June 4, 2020
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