Articles by tag: advertising

Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers

Netflix streaming Nielsen
Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Read more

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Data Privacy Lawsuits Sweeping the Healthcare and Tech Sectors and What They Mean for the Industry
December 7, 2022

Data privacy lawsuits have rapidly increased in the healthcare and technology sectors in recent years, in part due to the increasing demand for access to sensitive medical data as well as the emergence of innovative products and services that rely on personal information. Since these attacks have occurred, companies have been forced to rethink […]

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Legalized Sports Betting Could Benefit the US Economy
December 7, 2022

Sports betting has continued to explode in the U.S. despite the reticence of many states to legalize the practice. One of the benefits cited by proponents of legalized sports betting is the tax revenue that states are able to collect. A recent piece in D Magazine analyzed just how much a state like Texas […]

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Will the Thanksgiving Holiday Weekend Revenue Continue Through the Rest of the Holiday Season?
December 7, 2022

This year, retailers kicked off the holiday season early with deals beginning prior to Thanksgiving weekend. The encouragement from retailer sales to have consumers begin their holiday shopping early, has made some impact with this year breaking record revenue over the Thanksgiving holiday weekend. The Black Friday and Cyber Monday sales prove positive in predicting […]

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Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers
September 16, 2022

Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Hulu contributed to streaming capturing the largest share of viewership, 34.8%, in July 2022, taking a stake from the other major sectors of broadcast, cable TV, and unmeasured tuning and […]

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Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
August 6, 2022

Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As […]

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IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
April 5, 2022

It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM. One […]

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Using Branded Trucks As A Marketing Tool For Real Estate Agents
April 15, 2021

When it comes to branded trucks, one business set to benefit from them most is real estate. Real estate professionals are starting to realize that stationary messaging is crucial to their business, and one way to do this is through branded trucks. In Scott Bunn’s Region of Virginia, where he’s the CEO and Sales Master […]

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Unpacking LinkedIn’s Newest Marketing Campaign “Fish Out Of Water”
April 6, 2021

LinkedIn Marketing Solutions launched a new marketing campaign targeted to those who already use the platform. “Fish Out Of Water” appeals to the business sense of their intended audience, as they urge users to advertise to an audience already built for business. One of the targeted ads spells it out: “If your business message […]

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Reviewing Super Bowl Food Ads: Who Scored?
February 18, 2021

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   TV advertising has evolved to meet the 21st-century consumer, but how do brands really know if they’re effective? Breaking down this question and […]

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Are Super Bowl Ads Worth the Investment?
February 6, 2021

Super Bowl Sunday is upon us, and that means the annual parade of high-cost ads designed to entice viewers of the Big Game everywhere to engage with brands with pockets deep enough to show up between Patrick Mahomes and Tom Brady. But is the juice really worth the squeeze? Host Daniel Litwin sat down […]

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The State of Live Video: What’s In and What’s Out for 2021
January 27, 2021

If 2020 was the year of the Zoom meeting, then 2021 will be the year to build an omnichannel media presence. As digital and virtual communications continue to assert their importance, crafting holistic, owned media channels to reach audiences where they are will be more critical than ever. B2B companies across the globe dove headfirst […]

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Amazon is Reportedly Stifling Competitor Ads
September 28, 2020

Amazon is no stranger to scrutiny over its business practices. The online marketplace already has a stronghold over fast delivery of consumer goods. But CNBC reported on a recent investigation by Wall Street Journal, revealing the ecommerce giant may be taking their power a step further. Amazon appears to be blocking competitor ads that compete […]

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