Articles by tag: advertising

IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping

IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the Read more

Latest

The Community & Culture Collective Month in Review
May 27, 2022
MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Read more
How One Trucking Company Is Focused on Making Headway in Sustainability
How One Trucking Company Is Focused on Making Headway in Sustainability
May 27, 2022
CEO of Detmar Logistics, Matthew Detmar, has the future on his mind. As a leader on the cutting edge of transportation technology, Detmar discusses the company’s growth and future outlook with Are We Read more
Communication Through Crisis: How to Talk to Children About School Shootings
May 27, 2022
With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 Read more
All Articles
IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
April 5, 2022
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the Read more
Using Branded Trucks As A Marketing Tool For Real Estate Agents
April 15, 2021
When it comes to branded trucks, one business set to benefit from them most is real estate. Real estate professionals are starting to realize that stationary messaging is crucial to their Read more
Unpacking LinkedIn’s Newest Marketing Campaign “Fish Out Of Water”
April 6, 2021
  LinkedIn Marketing Solutions launched a new marketing campaign targeted to those who already use the platform. "Fish Out Of Water" appeals to the business sense of their Read more
Reviewing Super Bowl Food Ads: Who Scored?
February 18, 2021
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the Read more
Are Super Bowl Ads Worth the Investment?
February 6, 2021
  Super Bowl Sunday is upon us, and that means the annual parade of high-cost ads designed to entice viewers of the Big Game everywhere to engage with brands with pockets Read more
The State of Live Video: What’s In and What’s Out for 2021
January 27, 2021
If 2020 was the year of the Zoom meeting, then 2021 will be the year to build an omnichannel media presence. As digital and virtual communications continue to assert their importance, crafting Read more
Amazon is Reportedly Stifling Competitor Ads
September 28, 2020
Amazon is no stranger to scrutiny over its business practices. The online marketplace already has a stronghold over fast delivery of consumer goods. But CNBC reported on a recent Read more
Lowering Your Advertising Cost: Bricks and Clicks
July 9, 2020
  Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel? The overarching goal of any retail organization is to get more profit in your pocket, Read more
Facebook Faces Pressure as Advertisers Press Pause on Hate: Business Casual
July 2, 2020
  With 2.5 million monthly active users as of 2020, Facebook is arguably the largest social media site in the world. But is the company doing enough to prevent hate speech on its Read more