Are Super Bowl Ads Worth the Investment?

 

Super Bowl Sunday is upon us, and that means the annual parade of high-cost ads designed to entice viewers of the Big Game everywhere to engage with brands with pockets deep enough to show up between Patrick Mahomes and Tom Brady.

But is the juice really worth the squeeze?

Host Daniel Litwin sat down with Julia Stead, CMO of Allocadia, to find out.

Allocadia is a marketing support company providing platform analytics on KPIs, budgets, investments and performance metrics to give marketing teams more clarity on strategy, and the organization is all too familiar with the Super Bowl spend.

Prior to the 2020 Super Bowl, FOX sold out its advert slots before the end of 2019, with the highest 30-second slot selling for $5.6 million. That’s an enormous sum, and Stead put some context to eye-popping figures like that in terms of what kind of return on the initial investment companies can expect them to bring.

“Close to 60% [of viewers] will talk about the most interesting and most viral ads the day after,” Stead said. “There’s really this halo effect from one advertisement that continues on throughout the week and throughout the month and drives a really broad base of engagement.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Simply Shipped: How Technology Accelerates Logistics Engines
September 30, 2022
 Since the COVID-19 pandemic erupted, we have constantly been hearing about supply chain shortages and backups causing delays in product deliveries in multiple sectors. Sanil Mahajan, Global Head – Read more
Beyond the Concept: Managing the Risk of Using Out-of-Date Parts and Products in a Facility
September 30, 2022
 Facilities can ill afford to have equipment go down with today’s supply chain challenges. Lost hours could quickly become lost days if a replacement is unavailable. Sam Cafferata, Principal Engineer Read more
Highlights of the 2022 Battery Show
The Most POWERFUL Conference of the Year, The Battery Show 2022
September 30, 2022
Grant Harrell, host of Are We There Yet? had the pleasure of attending Informa Markets’ The Battery Show in Novi, Michigan from September 13-15, 2022. The show featured the latest trends and topics Read more