Articles by tag: Julia Stead
2020’s Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the broader advert industry. Even with companies like Budweiser, Coke and Pepsi bowing out of advertising during 2020’s Super Bowl, research out of […]
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Sports & Entertainment
Are Super Bowl Ads Worth the Investment?
Super Bowl Sunday is upon us, and that means the annual parade of high-cost ads designed to entice viewers of the Big Game everywhere to engage with brands with pockets deep enough to show up between Patrick Mahomes and Tom Brady. But is the juice really worth the squeeze? Host Daniel Litwin sat down […]