Sports Advertising is Striking Out: Here is How to Fix It

2020’s Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the broader advert industry. Even with companies like Budweiser, Coke and Pepsi bowing out of advertising during 2020’s Super Bowl, research out of marketing support company Allocadia showed 37% of viewers were still there solely to watch the commercials.

Leading into the Super Bowl, ad dollars were still flowing to the major broadcast companies. FOX, for example, sold out its 2020 advert slots before the end of 2019, with the highest 30-second slot selling for $5.6 million. So how worth it were those ad dollars? Did it translate to the pop culture and sales impact most companies expect?

Julia Stead, CMO of Allocadia, discusses viewership numbers, and the business case for dropping millions on an ad during a sporting event in today’s post-COVID world of content marketing and owned media.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –



Follow us on social media for the latest updates in B2B!


Olio executives discuss value-based care
Value-Based Care is Reshaping Patient Outcomes and Healthcare
December 7, 2023

As of recent times, the healthcare industry has been progressively shifting towards value-based care, a model that emphasizes patient outcomes over the quantity of services delivered. This transition represents a significant shift that promises to enhance patient experiences and outcomes while controlling healthcare costs. With a growing emphasis on this approach, especially over the […]

Read More
The Potential of COW Water Reuse in Dairy Industry Shows Promise for System Management and Plant Maintenance
December 7, 2023

For the latest episode of ChemAqua’s Water Solutions podcast, the focus was on an innovative approach to water conservation in the dairy industry. The show examined the potential of reusing Condensate of Whey (COW) water, a byproduct of dairy processing, and highlighted some of its economic and environmental benefits. Hosted by Dani Waddell, the informative […]

Read More
Tylping on a computer at a Family Entertainment Center
Best Practices for Implementing Venue Management Software into FECs
December 6, 2023

The implementation of venue management software is a pivotal step for businesses in the entertainment and leisure industry. Kalyn New from Roller Software shared her expertise on this subject in a soundbite from the International Association of Amusement Parks and Attractions Expo (IAAPA). Her insights focus on two main aspects: scalability and integration. New underscores […]

Read More