Sports Advertising is Striking Out: Here is How to Fix It

2020’s Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the broader advert industry. Even with companies like Budweiser, Coke and Pepsi bowing out of advertising during 2020’s Super Bowl, research out of marketing support company Allocadia showed 37% of viewers were still there solely to watch the commercials.

Leading into the Super Bowl, ad dollars were still flowing to the major broadcast companies. FOX, for example, sold out its 2020 advert slots before the end of 2019, with the highest 30-second slot selling for $5.6 million. So how worth it were those ad dollars? Did it translate to the pop culture and sales impact most companies expect?

Julia Stead, CMO of Allocadia, discusses viewership numbers, and the business case for dropping millions on an ad during a sporting event in today’s post-COVID world of content marketing and owned media.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

 

Follow us on social media for the latest updates in B2B!

Image

Latest

grocery prices
Grocery Retailers Need to Adopt Adaptive Supply Chain Strategies to Stabilize Rising Grocery Prices
April 26, 2024

As recent reports highlight a cooling in overall inflation rates, the grocery sector tells a different story. Over the past three years, grocery prices have surged by 21%, outpacing the general inflation rate of 18% during the same period. This divergence is particularly pronounced in certain food items, where price increases have reached as […]

Read More
Cybersecurity Challenges in healthcare
Old Systems are Creating Cybersecurity Challenges for Healthcare Orgs
April 26, 2024

Healthcare organizations face significant hurdles in maintaining strong and secure cybersecurity measures as tech evolves. Some of that is due to aging network infrastructures and high costs of essential software, which have created complex cybersecurity challenges. As healthcare continues to rely increasingly on digital solutions for patient care, the stakes for securing these systems […]

Read More
cybersecurity challenges
Healthcare Providers Must Combine Zero Trust Architecture and Threat Modeling to Address Cybersecurity Challenges
April 26, 2024

In today’s increasingly digital world, the healthcare sector faces significant cybersecurity challenges, necessitating urgent and sophisticated responses. The recent draft guidance issued by the FDA on cybersecurity for medical devices highlights a critical juncture for the industry: the need to implement and scale best practices in cybersecurity is more pressing than ever. As healthcare […]

Read More
New Penalties is a Push to Mitigate Cybersecurity Threats in Telecommunications and Healthcare
April 26, 2024

Cybersecurity has emerged as a critical issue in telecommunications and healthcare—two industries intertwined as essential services. With both sectors recognized as critical infrastructure, the consequences of cyber attacks can be far-reaching, impacting everything from individual privacy to national security. While recent regulatory changes are aiming to tighten security protocols, it also raises questions about […]

Read More