Articles by tag: TV
The recent rise of streaming services over traditional terrestrial television has marked a significant shift in how audiences consume sports content. This evolution is propelled by advancements in digital technology and changing viewer preferences, emphasizing the need for a more immediate and interactive broadcast experience. The stakes are high, with platforms like Peacock streaming record-breaking […]
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Sports & Entertainment
Sports Advertising is Striking Out: Here is How to Fix It
2020’s Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the broader advert industry. Even with companies like Budweiser, Coke and Pepsi bowing out of advertising during 2020’s Super Bowl, research out of […]
Podcasts
Los Angeles Film & TV Production Hits Rock Bottom During Pandemic
More data has been released regarding how the Los Angeles film market has adjusted to the pandemic, and, though, there are some signs of life and reasons for hope, the numbers are not good. Reporting out of Hollywood Reporter said that non-profit benefit and research organization for the greater LA media economy, FilmLA, recently […]