Articles by tag: Super Bowl
The latest episode of “Krow Knows” peers inside the electrifying private jet world amidst the Super Bowl frenzy, a time when the stars align in Las Vegas, not just for football but for a spectacle of private aviation unlike any other. As the city brims with celebrities, athletes, and the elite, the skies tell…
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Eagles’ Star Quarterback is Predicted to be Signed Long-Term
Philadelphia Eagles’ Star Quarterback, Jalen Hurts, came up short in his quest for his first Super Bowl win, but his performance was no less than historic. Could Jalen Hurts’ next contract prove just as historic? In yesterday’s defeat against the Kansas City Chiefs, Hurts scored 20 points himself (three touchdowns and a two-point conversion) and…
Dr. P's Quick Hitters
Sports Betting and TV Ratings for Super Bowl LVII
What is the relationship between sports betting and TV ratings? The Super Bowl is the largest television and sports event of the year, but it’s also the biggest sports betting event too. Betting on this weekend’s Super Bowl matchup between the Philadelphia Eagles and the Kansas City Chiefs, according to the American Gaming Association, is…
Articles
The Team Behind the Super Bowl’s Analytics is Setting an Industry Standard
Every year, millions of sports fans gather in front of the TV and settle into the arena on a coveted early-February Sunday for the Super Bowl, as two teams in America’s most popular game face off to be crowned as NFL world champions. This year, those two teams are the Los Angeles Rams and Cincinnati…
Food & Beverage
Reviewing Super Bowl Food Ads: Who Scored?
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry. TV advertising has evolved to meet the 21st-century consumer, but how do brands really know if they’re effective? Breaking down this question and…
Sports & Entertainment
Are Super Bowl Ads Worth the Investment?
Super Bowl Sunday is upon us, and that means the annual parade of high-cost ads designed to entice viewers of the Big Game everywhere to engage with brands with pockets deep enough to show up between Patrick Mahomes and Tom Brady. But is the juice really worth the squeeze? Host Daniel Litwin sat down…
SC Season 2
Maximizing the Impact of Super Bowl Commercials
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. The Super Bowl is the biggest day of the year for the advertising world, but how do the brands measure…