Articles by tag: Super Bowl

The Team Behind the Super Bowl’s Analytics is Setting an Industry Standard

 Every year, millions of sports fans gather in front of the TV and settle into the arena on a coveted early-February Sunday for the Super Bowl, as two teams in America's most popular Read more

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Aurora Hires the “Dream Team” of Education
November 30, 2022

At some point, you have likely tried to “do it yourself” without an expert, whether building furniture from instructions, installing equipment in your house, or fixing your car. But wouldn’t it have been nice to speak to an expert ahead of time so they could guide you through the processes and use of the tools […]

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Jennifer Granholm Community-Based Clean Energy
Federal Funding for Community-Based Clean Energy Saves the Day for Municipalities
November 29, 2022

Community-based clean energy projects across the U.S. are getting a windfall of cash from the Biden administration. Using funds from the Energy Efficiency and Conservation Block Program, Secretary of Energy Jennifer Granholm announced the federal government is allocating $550 million to help municipalities deploy community-based clean energy initiatives, from infrastructure projects that cut down […]

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leisure travel
Leisure Travel Will Drive Hotel Growth for 2023
November 29, 2022

Business Travel News recently reported on PwC’s Hospitality Directions report, indicating a reduced 2023 travel forecast. PwC largely sites economic uncertainty for the revised projections, arguing that strengthening economic headwinds will translate to consumers opting to save travel funds that they might otherwise invest in hotels for vacations in late Q4 and Q1’23. That […]

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The Team Behind the Super Bowl’s Analytics is Setting an Industry Standard
February 11, 2022
 Every year, millions of sports fans gather in front of the TV and settle into the arena on a coveted early-February Sunday for the Super Bowl, as two teams in America's most popular Read more
Reviewing Super Bowl Food Ads: Who Scored?
February 18, 2021
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the Read more
Are Super Bowl Ads Worth the Investment?
February 6, 2021
  Super Bowl Sunday is upon us, and that means the annual parade of high-cost ads designed to entice viewers of the Big Game everywhere to engage with brands with pockets Read more
Maximizing the Impact of Super Bowl Commercials
February 5, 2021
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders Read more
The NFL Season by the Numbers
February 3, 2021
Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and Read more
Kobe Bryant, Super Bowl LIV, and Major League Baseball’s Sign-Stealing Scandal: Salary Capped
February 3, 2020
  Welcome to the premier episode of Salary Capped by MarketScale. This podcast takes a look at the business side of sports. At the tip-off, host Tyler Kern paid his respects to Kobe Bryant, Read more
What Does it Take to Host a Super Bowl?
January 13, 2020
  Some see the Super Bowl as the pinnacle game on the NFL's yearly calendar, and others see it as an excuse to watch some hilarious commercials with their friends. But Miami's Rodney Read more
Super Bowl, Super Feast: America’s $15 Billion-Dollar Weekend
February 4, 2019
On Super Bowl Sunday 2019, Americans were projected to consume 1.38 billion chicken wings—enough to circle the Earth three times. The Super Bowl is the second-largest food consumption day in Read more