Maximizing the Impact of Super Bowl Commercials
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.
The Super Bowl is the biggest day of the year for the advertising world, but how do the brands measure success from their big-game commercial campaigns?
Through the power of AI, one company is attempting to provide users with the “through the eyes” perspective of any consumer audience in an exact moment.
This week on Salary Capped, host Tyler Kern sits down with the Director of Consumer Intelligence of Vizit, Adam Colasanto, who is helping global consumer brands increase sales by optimizing their visual content. The duo dove into a few products planning to advertise during the game and how they are measuring the impact of that presence.
Follow Along for a New Episode Every Monday!
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Amazon’s HQ2 Pause Should Force Businesses to Rethink Workplace Flexibility Office Space Expansion
As Amazon decides to pause the construction of its HQ2 project amidst an uncertain economic climate, businesses are forced to grapple with the strategic viability of their workplace and work model. Major tech companies, faced with significant workforce reductions, are reevaluating the need for traditional office spaces and whether it’s a wise decision to consider […]
Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers
The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations […]
Sustainable Living: Exploring the Relationship Between Home Development and Trees
On this episode of Building Roots, two of Treenewal’s ISA Certified Arborists, James Allen and Cory Herpel, discussed the importance of taking a proactive approach to maintaining healthy trees in developing communities. They highlighted the need for involving an arborist early in the process, before any construction takes place, to minimize root damage and other […]