Maximizing the Impact of Super Bowl Commercials

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

 

The Super Bowl is the biggest day of the year for the advertising world, but how do the brands measure success from their big-game commercial campaigns?

Through the power of AI, one company is attempting to provide users with the “through the eyes” perspective of any consumer audience in an exact moment.

This week on Salary Capped, host Tyler Kern sits down with the Director of Consumer Intelligence of Vizit, Adam Colasanto, who is helping global consumer brands increase sales by optimizing their visual content. The duo dove into a few products planning to advertise during the game and how they are measuring the impact of that presence.

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