Sports Betting and TV Ratings for Super Bowl LVII

What is the relationship between sports betting and TV ratings? The Super Bowl is the largest television and sports event of the year, but it’s also the biggest sports betting event too.

Betting on this weekend’s Super Bowl matchup between the Philadelphia Eagles and the Kansas City Chiefs, according to the American Gaming Association, is projected to hit a record $16 billion. That puts the gambling industry in Fortune 100 territory, all for one football game.

Thirty States have legalized sports betting, which could be one reason for the uptick. Estimates put more than 50 million people placing bets on this year’s Super Bowl and based on the correlation between sports betting and TV ratings, this year is predicted to bring in a lot of attention. Care to wager how many will tune in to see if they’re winners? The money’s on viewers and lots of them.

For Sunday’s upcoming Super Bowl LVII, “Suite Talk: The Business Behind Sports” host Patrick Rishe talks about the relationship between record betting and the potential for a Super Bowl
ratings bonanza during this year’s game.

Article by James Kent

Recent Episodes

Across college and professional sports, a new kind of competition is unfolding—one not fought on the field but in the locker rooms. As schools and teams battle for recruits, retain talent, and elevate their brand, investments in next-level athletic facilities have reached unprecedented levels. In fact, some Division I programs are now allocating millions…

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…