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Sports Business Expert and Director of the Sports Business Program at Washington University in St. Louis, Dr. Patrick Rishe, provides insight on the behind-the-scenes that keeps sports running and thriving, covering topics ranging from ticketing to corporate partnerships. Ready for some suite talk?

MarketScale

Sports & Entertainment
Suite Talk: The Business Behind Sports

Sports Betting and TV Ratings for Super Bowl LVII

February 11, 2023
Patrick Rishe
sports betting
Suite Talk
Super Bowl
+more
Patrick Rishe

What is the relationship between sports betting and TV ratings? The Super Bowl is the largest television and sports event of the year, but it’s also the biggest sports betting event too.

Betting on this weekend’s Super Bowl matchup between the Philadelphia Eagles and the Kansas City Chiefs, according to the American Gaming Association, is projected to hit a record $16 billion. That puts the gambling industry in Fortune 100 territory, all for one football game.

Thirty States have legalized sports betting, which could be one reason for the uptick. Estimates put more than 50 million people placing bets on this year’s Super Bowl and based on the correlation between sports betting and TV ratings, this year is predicted to bring in a lot of attention. Care to wager how many will tune in to see if they’re winners? The money’s on viewers and lots of them.

For Sunday’s upcoming Super Bowl LVII, “Suite Talk: The Business Behind Sports” host Patrick Rishe talks about the relationship between record betting and the potential for a Super Bowl
ratings bonanza during this year’s game.

Article by James Kent

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