Sports Betting and TV Ratings for Super Bowl LVII

February 11, 2023
Patrick Rishe

What is the relationship between sports betting and TV ratings? The Super Bowl is the largest television and sports event of the year, but it’s also the biggest sports betting event too.

Betting on this weekend’s Super Bowl matchup between the Philadelphia Eagles and the Kansas City Chiefs, according to the American Gaming Association, is projected to hit a record $16 billion. That puts the gambling industry in Fortune 100 territory, all for one football game.

Thirty States have legalized sports betting, which could be one reason for the uptick. Estimates put more than 50 million people placing bets on this year’s Super Bowl and based on the correlation between sports betting and TV ratings, this year is predicted to bring in a lot of attention. Care to wager how many will tune in to see if they’re winners? The money’s on viewers and lots of them.

For Sunday’s upcoming Super Bowl LVII, “Suite Talk: The Business Behind Sports” host Patrick Rishe talks about the relationship between record betting and the potential for a Super Bowl
ratings bonanza during this year’s game.

Article by James Kent

Recent Episodes

View episode

The musical landscape has seen countless artists rise to stardom, only to fade away. Yet, in a digital age where talent is abundant and opportunities seem scarce, breaking through the noise becomes more challenging than ever. At the same time, new forms of social media have challenged the way music is found and shared. Amidst […]

NIL Sponsorship Kiwk Trip
View episode

    Kwik Trip’s recent NIL sponsorship is opening new territory for college students. College athletics have long been a major factor for universities to attract attention, alumni donations, and brand loyalty. However, that’s shifting now since the advent of Name, Image, and Likeness (NIL) regulations in 2021, granting college athletes the long-overdue right to […]

digital brandscape transformation
View episode

  In the digital brandscape transformation realm, social media’s influence and challenges on brands are becoming increasingly pivotal. Recent studies indicate that over 3.6 billion people globally are active on social media, a figure projected to surge to almost 4.41 billion by 2025. This massive digital shift prompts an essential question: How are brands navigating […]