Using Branded Trucks As A Marketing Tool For Real Estate Agents

When it comes to branded trucks, one business set to benefit from them most is real estate.

Real estate professionals are starting to realize that stationary messaging is crucial to their business, and one way to do this is through branded trucks.

In Scott Bunn’s Region of Virginia, where he’s the CEO and Sales Master at the Scott Bunn Division of RE/MAX 8 in the New River Valley Region, he found that his branded, rentable truck is one of his best assets. But it isn’t what it initially seemed.

Bunn started using a branded truck in 2016. He initially thought it would be to get his name around town. It ended up being a client loyalty plan.

“Where I thought it was going to generate new business, it helped me lock in repeat business and referrals,” Bunn said. He elaborated, adding that, while he can’t track the branding awareness the truck brings when it’s driving around, he can track when clients call him up to use the truck.

“I know, nine times out of 10, they’re going to appreciate that enough to refer their friends to me and appreciate that enough to keep speaking my name in a good way in the community,” Bunn said. He makes sure he locks them, however. They can only use the truck if they use his service.

Keeping an Eye on Successful Marketers for Inspiration

Bunn has always put himself out there in every capacity. He keeps a close eye on what other successful people in the country are doing, keeping what he likes and getting rid of what he doesn’t like or isn’t working.

“In 2015, I was at the National Association of Realtors Conference in San Diego. I knew my broker was the only person doing the moving truck,” Bunn said. “I knew that everybody would make a comment, ‘She’s everywhere.’”

That’s the story that Bunn wanted folks to say about him.

“I decided to try to be everywhere, and the moving truck was a component of that. There were so few people doing that,” he said. He noticed that the folks who used a rental truck were in the top three in their community, so he thought this was something he would duplicate.

The last year has undoubtedly brought fluctuations. Bunn’s listing volumes have certainly been up and down. He’s used to having 15-20 listings but only currently has one listing.

Being at this stage is uncharted territory for Bunn. He believes some of it comes down to people’s unwillingness to change or move during the COVID-19 Pandemic.

With low inventory, marketing and outreach strategies have changed somewhat, but Bunn’s plan is to be bold with his name and also be first. He believes that people are ready to spend the money once the country fully opens back up.

One thing is for sure, in any case. Bunn’s truck will be driving around town.

To learn more, visit

Follow us on social media for the latest updates in B2B!


verizon leaders
Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network
December 1, 2023

For a special episode of The Verizon Partner Network the focus was on the considerable role of partnerships in the Verizon Partner Program and the leaders shared their perspectives on the initiative. Their conversation brought about a lot of thought-providing context on the evolving telecommunications landscape. In today’s era, collaboration and integration are key to […]

Read More
Mark Tina Envisions Differences to the Verizon Partner Network in 2024
December 1, 2023

In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]

Read More
verizon business group
Mark Tina Explores the Importance of Partners in Verizon Business Group Success
December 1, 2023

A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]

Read More