Lowering Your Advertising Cost: Bricks and Clicks

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Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel?

The overarching goal of any retail organization is to get more profit in your pocket, and lowering your Amazon ACoS is a tried-and-true way to work toward that outcome.

Today, I’m covering three ways you can do just that.

Lowering your Amazon ACoS can be accomplished through:

  1.  Keywords
  2. Manual Ads
  3. Optimization

Essentially, if you can lock down the right keywords and use that data to your advantage, gain visibility into ad effectiveness, and optimize your offering, you can find success on the world’s biggest online retailer.

Check out these helpful resources:

Jen’s Free Retail Success Group on Facebook.

With affiliate link MerchantWords, you’ll get MerchantWords for $99/yr. The regular cost is $30 per month, so you’re realizing tremendous savings! MerchantWords is used for shopper search data on Amazon.

Jungle Scout gives you sales by item and keyword on Amazon for $40 per month.

Starting at $59 per month, Teikametrics gives you auto ad visibility, plus all kinds of other snazzy tools to increase sales and profit.

Stay tuned for a new episode every other Thursday!

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