Lowering Your Advertising Cost: Bricks and Clicks

 

Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel?

The overarching goal of any retail organization is to get more profit in your pocket, and lowering your Amazon ACoS is a tried-and-true way to work toward that outcome.

Today, I’m covering three ways you can do just that.

Lowering your Amazon ACoS can be accomplished through:

  1.  Keywords
  2. Manual Ads
  3. Optimization

Essentially, if you can lock down the right keywords and use that data to your advantage, gain visibility into ad effectiveness, and optimize your offering, you can find success on the world’s biggest online retailer.

Check out these helpful resources:

Jen’s Free Retail Success Group on Facebook.

With affiliate link MerchantWords, you’ll get MerchantWords for $99/yr. The regular cost is $30 per month, so you’re realizing tremendous savings! MerchantWords is used for shopper search data on Amazon.

Jungle Scout gives you sales by item and keyword on Amazon for $40 per month.

Starting at $59 per month, Teikametrics gives you auto ad visibility, plus all kinds of other snazzy tools to increase sales and profit.

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

augmented reality in dentistry
Augmented Reality vs. Virtual Reality in Dentistry
April 23, 2024

Augmented Reality (AR) and Virtual Reality (VR) technologies are paving the way for groundbreaking advancements in dentistry, particularly in enhancing the precision and efficiency of dental procedures. Though often mentioned in the same breath, these technologies offer distinct experiences and have varied applications in dental practice. The Distinction Between AR and VR in Dentistry […]

Read More
dentist and patient experiences
Dental Surgeries Enhanced by The X-Guide System: Elevating Dentist and Patient Experiences
April 23, 2024

Elevating dentist and patient experiences reach a new level of ease with the introduction of the X-Guide® System from X-NAV Technologies. This system marks a significant advancement in dental implant surgery, offering a blend of precision, efficiency, and patient satisfaction previously unattainable. This dynamic 3D navigation system provides real-time guidance during implant placement, revolutionizing […]

Read More
Preventing School Violence
School Violence Prevention and Response
April 23, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Adam Coughran, President, Safe Kids, Inc.  During the conversation, they discussed proactive strategies for preventing violence in schools, focusing on the importance of communication channels within schools, behavioral awareness, and community involvement to aid in early detection and […]

Read More
rugged and reliable technology
Tough Tech: Exploring the World of Rugged and Reliable Technology
April 23, 2024

Demand for rugged and reliable technology surges as industries confront the need for devices that can endure extreme environments without failure. From utilities to construction, the marketplace increasingly seeks innovations that ensure devices are durable and exceptionally functional under stress. Why is this technology crucial, and how is it evolving to meet the rigorous […]

Read More