How to Find a Marketing Firm You Can Trust with Your Brand
It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace.
This online voice is more important than ever, as society operates largely on digital platforms for purchases, entertainment and socializing.
So how do marketing departments keep up with digital marketing? And, if they can’t, who can they hire to trust with the public identity of their business?
MarketScale’s Technology Podcast explores this relationship between client and digital marketing firm with guest Lydia Adams, VP of Marketing & Communications at Personiv).
Whether it’s blogs, SEO, graphics, e-books or social media content, marketing platforms must work together symbiotically to promote a brand, message and voice that aligns with a company’s core values.
But, too often, third-party marketing firms get it wrong, embarrassing a company with misspellings, mistakes or ill-fitting content.
That’s why Personiv fosters one-on-one relationships with each client, establishing a shared metric for success.
“Trust,” Adam said, is a top priority.
A client can and should feel safe sending their marketing elsewhere, especially as marketing rapidly evolves.
For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Employing Technology Is the New Hire Hotels Need to Counter Staffing Shortages
Facing critical staffing shortages, over 80% of hotels struggle to fill positions despite offering higher wages and flexible hours, as reported by a recent American Hotel & Lodging Association survey. While slightly improved since May 2022, this situation highlights a significant challenge in the hospitality industry, with housekeeping roles being the most urgently needed. […]
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]
Cybersecurity in Healthcare: Addressing the Growing Threat
To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]
