Articles by tag: brand

Yum Actually makes ice cream derived from fruits, vegetables and other all-natural ingredients, and founder Nicole Frankel shared her journey to creating the brand. “As you can see by the background, we are a New York City-based ice cream brand. We make a healthier ice cream for kids on strike. I tried just about everything. […]

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, announced the paid “job,” to coincide with National Cheeseburger Day, September 18. The marketing strategy is not new. Ambassadorships, competitions, and payouts have been used to […]

It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace. This online voice is more important than ever, as society operates largely on digital platforms for purchases, entertainment and socializing. So how do marketing departments keep up with digital marketing? And, if […]

Every second counts in professional auto racing. While the drivers must be skilled to shave off fractions of a second at every turn, their pit crews work against the clock as well. It is critical for racing teams to be organized, communicative and prepared for whatever condition they find the vehicle when it comes […]