Articles by tag: brand

How to Build and Grow Community with a Live Virtual Event

Going live is the name of the game in B2B media, and not just because it’s how people consume content in the modern landscape. Going live can also help your organization with its overall goal of using holistic, owned media channels to build an organic community around your brand. On this episode of MarketScale’s Community […]

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Food & Beverage
How One Entrepreneur Created A New Brand During COVID

Yum Actually makes ice cream derived from fruits, vegetables and other all-natural ingredients, and founder Nicole Frankel shared her journey to creating the brand. “As you can see by the background, we are a New York City-based ice cream brand. We make a healthier ice cream for kids on strike. I tried just about everything. […]

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Podcasts
Are You Ready for the Retailer-as-Service Revolution?

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

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Business Casual
Professional Cheeseburger Taster Job is a Case in Creative Marketing

Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, announced the paid “job,” to coincide with National Cheeseburger Day, September 18. The marketing strategy is not new. Ambassadorships, competitions, and payouts have been used to […]

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Podcasts
How to Find a Marketing Firm You Can Trust with Your Brand

It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace. This online voice is more important than ever, as society operates largely on digital platforms for purchases, entertainment and socializing. So how do marketing departments keep up with digital marketing? And, if […]

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Podcasts
The Building Blocks of a Bigger Formula 1 Brand

Every second counts in professional auto racing. While the drivers must be skilled to shave off fractions of a second at every turn, their pit crews work against the clock as well. It is critical for racing teams to be organized, communicative and prepared for whatever condition they find the vehicle when it comes […]

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battery life
Power Up, Power On: Maximize Battery Life with Repurposing, not Just Recycling
February 23, 2024

In the rapidly evolving landscape of sustainable technology, the debate between battery recycling and repurposing is becoming increasingly significant. As we strive for a greener future, how can we best extend the battery life and utility of the batteries powering our electric vehicles (EVs) and other devices? Dr. Veronika Wright, also known as Electrified Veronika™ […]

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smart thermostat technology
Smart Thermostat Technology is a Must-Have for Hotels Committed to a Sustainable Future
February 23, 2024

The drive towards sustainability within the hospitality sector marks a pivotal shift in how hotels operate and interact with their environment. Smart thermostat technology emerges as a key player in this transformation, offering more than just energy savings—it embodies a holistic approach to environmental stewardship and operational efficiency. By harnessing the power of automation and […]

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AI Advances Can Lead to Ethical Dilemmas in Accounting and Finance
AI Advances Can Lead to Ethical Dilemmas in Accounting and Finance
February 23, 2024

In an era where technology’s evolution outpaces its regulation, AI advances can lead to ethical dilemmas in accounting and finance. The integration of artificial intelligence and blockchain technologies into these sectors not only heralds a new dawn of efficiency and transparency but also introduces a myriad of ethical dilemmas, particularly concerning data privacy, security, […]

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combat elderly isolation
Care Beyond Medicine: How Papa Combats Elderly Isolation by Connecting Seniors with ‘Pals’
February 23, 2024

As the global population ages, the demand for personalized, compassionate care for the elderly has surged, highlighting a gap in traditional healthcare services. This demographic, often facing loneliness and isolation, requires more than just medical attention; they need companionship and support to help combat elderly isolation. How can we address the growing need for […]

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