How One Entrepreneur Created A New Brand During COVID

Yum Actually makes ice cream derived from fruits, vegetables and other all-natural ingredients, and founder Nicole Frankel shared her journey to creating the brand.

“As you can see by the background, we are a New York City-based ice cream brand. We make a healthier ice cream for kids on strike. I tried just about everything. Then, I decided to start turning fruits and veggies into something I knew she wouldn’t refuse. [I made] ice cream and, sure enough, she took one bite of the orange and sweet potato ice cream, and she looked up, and she said, ‘It’s yum, actually!’ So, the name Yum Actually was established. And I knew I had something special. I knew that so many friends who have the same issue struggle to get their kids to eat enough fruits and veggies. Also, there are very few healthier kids ice creams on the market, today. So, I knew that there was a gap in the market. Fast forward three years. We went to market early 2020 right before COVID, which was very interesting timing, of course. But we did manage to get in about 50 different retailers during the pandemic in New York City, which was tough, but people didn’t stop buying ice cream. So, that’s the story. I’m happy to discuss more about the business, more about launching right before COVID, and our plans for the future.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

Follow us on social media for the latest updates in B2B!

Image

Latest

safer HVAC chemicals
Stronger Training Pipelines and Smarter Social Media Can Help Solve HVAC’s Talent Shortage
June 9, 2026

The skilled trades are at a crossroads. By some industry estimates, for every five experienced technicians retiring, only two new ones are entering the field—highlighting a growing HVAC talent gap. At the same time, buildings are becoming more complex, more connected, and more dependent on high-performance mechanical systems. The stakes are real: without a…

Read More
design
Where Design Meets Durability: Why Commercial Surfaces Must Support Safety, Cleanability, and Long-Term Value
June 8, 2026

When a commercial space fails, it often fails quietly: a lobby floor that becomes slippery when wet, a hotel bathroom that is difficult to clean, a healthcare surface that cannot withstand constant disinfection, or an office finish that looks great until afternoon glare makes the room uncomfortable. These are not purely aesthetic problems; they are…

Read More
creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More