How One Entrepreneur Created A New Brand During COVID

Yum Actually makes ice cream derived from fruits, vegetables and other all-natural ingredients, and founder Nicole Frankel shared her journey to creating the brand.

“As you can see by the background, we are a New York City-based ice cream brand. We make a healthier ice cream for kids on strike. I tried just about everything. Then, I decided to start turning fruits and veggies into something I knew she wouldn’t refuse. [I made] ice cream and, sure enough, she took one bite of the orange and sweet potato ice cream, and she looked up, and she said, ‘It’s yum, actually!’ So, the name Yum Actually was established. And I knew I had something special. I knew that so many friends who have the same issue struggle to get their kids to eat enough fruits and veggies. Also, there are very few healthier kids ice creams on the market, today. So, I knew that there was a gap in the market. Fast forward three years. We went to market early 2020 right before COVID, which was very interesting timing, of course. But we did manage to get in about 50 different retailers during the pandemic in New York City, which was tough, but people didn’t stop buying ice cream. So, that’s the story. I’m happy to discuss more about the business, more about launching right before COVID, and our plans for the future.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

Follow us on social media for the latest updates in B2B!

Image

Latest

quality assurance
Ensuring Excellence: How Quality Assurance Shapes Every Successful Project
November 13, 2025

In an era of rising climate volatility and tighter construction tolerances, waterproofing has quietly become one of the most consequential guardians of a building’s long-term health. Too often, the industry treats it as an afterthought—something buried behind walls, beneath slabs, or under layers of finish—but the truth is that its success or failure can…

Read More
safety
Safety, Pride & Zero Defects: The New Standard in Construction Excellence
November 13, 2025

In an era when construction headlines often center on delays, overruns, and litigation, the companies that quietly build with integrity are shaping the industry’s future in far more meaningful ways. The most enduring structures aren’t defined merely by their materials but by the standards and culture behind them—standards that treat quality not as…

Read More
Startup
Turning Corporate Discipline into Startup Momentum: The New Blueprint for Modern Marketing Leadership
November 12, 2025

As the business landscape grows faster and more unpredictable, marketing leaders who can balance the discipline of big-company strategy with the scrappiness of startups are redefining what modern leadership looks like. Brian Fravel’s journey from global tech giant Intel to high-growth SaaS and cybersecurity companies highlights how adaptability, curiosity, and hands-on execution drive success across…

Read More
Adrienne Mageors
Allowing Purpose to Lead: Adrienne Mageors on Building a Career Grounded in Inclusion and Community Impact
November 12, 2025

Sometimes, purpose finds you when you least expect it. For Adrienne Mageors, it came in the form of a question she couldn’t ignore—one that pulled her out of corporate marketing and into a life of service and inclusion. What began as a career pivot became something bigger: a mission to build spaces where every…

Read More