Articles by tag: Brand Story

How One Entrepreneur Created A New Brand During COVID

How One Entrepreneur Created A New Brand During COVID
Yum Actually makes ice cream derived from fruits, vegetables and other all-natural ingredients, and founder Nicole Frankel shared her journey to creating the brand. “As you can Read more

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mortgage rates broker buyer
As Mortgage Rates Stay Up, Lenders and Brokers Need to Get ‘Creative’
August 7, 2022
Editor's Note: This report was initially conducted after July 14's Freddie Mac weekly average mortgage rates were released. Though the video focuses on those specific averages, the article has been Read more
Netflix advertising screen
Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
August 6, 2022
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to Read more
The Impact of Energy Blackouts on Facility Management
August 5, 2022
They say that everything is bigger in Texas, which seems to include the demand for electricity this summer. According to the Electric Reliability Council of Texas, Electricity use on the main Texas Read more
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How One Entrepreneur Created A New Brand During COVID
April 27, 2021
Yum Actually makes ice cream derived from fruits, vegetables and other all-natural ingredients, and founder Nicole Frankel shared her journey to creating the brand. “As you can Read more
How Retailers Will Readdress In-Store Engagement: Retail Refined
May 19, 2020
  In this episode, Melissa is joined by Trevor Sumner, CEO and founder of Perch, a leader in interactive product engagement marketing retail displays. From beauty to CPG to grocery, learn Read more
Using Stories to Sell Your Brand: Bricks and Clicks
April 16, 2020
  Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product. Sound counterintuitive? It's actually not. Storytelling is as Read more