The Building Blocks of a Bigger Formula 1 Brand

 

Every second counts in professional auto racing. While the drivers must be skilled to shave off fractions of a second at every turn, their pit crews work against the clock as well. It is critical for racing teams to be organized, communicative and prepared for whatever condition they find the vehicle when it comes in for repairs during a grand prix.

Technology has helped the most innovative teams beat both the clock and competitors. Analyzing thousands of data points each lap has allowed teams to gain new insights into their efforts, making the sport faster than ever before.

Renault Sport Racing Head of Partnerships Antoine Magnan has called F1 the most technological sport in the world. He gave MarketScale an exclusive look at what the Renault Racing team’s pit crew area looks like just hours before the drivers head to the starting line.

On November 3, F1 raced through Austin, Texas for the United States Grand Prix. Magnan’s Renault team competed against six-time champion Lewis Hamilton and the rest of the talented field.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

workforce in security
Where Security Meets People: Building a Better Industry Through Workforce and Inclusion
March 27, 2025

The security industry is facing a moment of transformation. Amid rapid technological shifts and workforce challenges, companies are realizing that talent — recruiting it, developing it, and retaining it — is now central to long-term success. At the same time, long-overdue conversations around inclusion, representation, and culture are gaining momentum across the sector. According to…

Read More
symmetry connect
The Hidden Power of Identity Management: How Symmetry Connect Is Reshaping Physical Security
March 27, 2025

As organizations face increasing pressure to streamline operations and secure access to sensitive facilities, identity management solutions are becoming a critical focus in the physical security space. While traditional access control handles the “how” of gaining entry, identity management tackles the “who” and “why” — automating the full lifecycle of identity onboarding, change requests, and…

Read More
supply chain ownership
Why Total Supply Chain Ownership is the Future of Resilient Tech Manufacturing?
March 27, 2025

In a world where global supply chains are often fragile and reactive, AMAG Technology is taking a bold stance with a proactive, end-to-end approach. Total supply chain ownership—controlling everything from component sourcing to final product delivery—isn’t just a buzzword; it’s a lifeline in a volatile global market. With disruptions ranging from geopolitical tensions to material…

Read More
Security
Reimagining Security Integration in the Age of AI and Mobile Identity
March 26, 2025

As the physical security landscape continues to evolve, system integrators find themselves at the intersection of rapid technological innovation and ever-growing client demands. Artificial intelligence and machine learning are no longer distant concepts—they’re becoming standard components of modern security solutions, from predictive threat detection to real-time analytics. At the same time, the growing adoption of…

Read More