Articles by tag: F1
From game highlights and player highlights to behind-the-scenes footage, social media users are actively following sports teams on TikTok. According to Morning Consult data, 46% of self-identified TikTok users said they “often” or “sometimes” use social media to stay updated with game highlights. In comparison, 42% said they use it for player highlights. Meanwhile,…
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All Systems Go
UK Manufacturers Highlight the Power of Unity during Ventilator Shortage
The continuous modernization of industrial processes is dizzying and exciting. All Systems Go is a show that intends to demystify the varying technologies—from UAVs and robotics to supply chain software and virtual reality sims—and how they will advance everything from logistics to manufacturing across the globe. The Ventilator Challenge UK, led by Dick Elsy, recently…
Podcast Network
What Can the Major Broadcasters Learn from eSports?
Sports in America are finally resuming and Major League Baseball hopes to hit a grand slam with its return this week. But the games will have a different feeling than normal. But is this secretly a positive? It has long been said that the greatest innovation happens during moments of crisis, so will sports be…
Podcasts
The Building Blocks of a Bigger Formula 1 Brand
Every second counts in professional auto racing. While the drivers must be skilled to shave off fractions of a second at every turn, their pit crews work against the clock as well. It is critical for racing teams to be organized, communicative and prepared for whatever condition they find the vehicle when it comes…
Podcasts
How Data Drives Formula 1 Both On and Off the Track
UPDATE: With Formula 1 United States Grand Prix taking place in Austin, Texas on Sunday, Nov. 3, MarketScale wanted to revisit our conversation with Max Metral, Insight Manager for Formula 1. This podcast was originally posted in March, 2019. Formula 1 has launched the careers of worldwide superstars like Lewis Hamilton, Michael Schumacher, and Jackie Stewart. In 2018…