Articles by tag: Formula 1
Key Points In 2020, Formula 1 turned to AI to measure the trackside exposure for its sponsorship partners. AI was also instrumental in optimizing camera angles with a limited staff. F1 needed to maximize sponsorship exposure due to a COVID-led reduction in races in 2020. Commentary Sponsors of Formula 1 pay a premium to have […]
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The Building Blocks of a Bigger Formula 1 Brand
Every second counts in professional auto racing. While the drivers must be skilled to shave off fractions of a second at every turn, their pit crews work against the clock as well. It is critical for racing teams to be organized, communicative and prepared for whatever condition they find the vehicle when it comes […]
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How 3D-Printing Is Solving Real World Problems From the Ground Up
It is no secret that a 3D-printing revolution is close at hand. With applications in countless industries and production costs dropping on an almost weekly basis, 3D-printing is poised to help tackle two of the globe’s most pressing modern problems: the energy and housing crises. Transnational tech firms are racing to demonstrate their innovations and […]
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The Fourth Revolution: Passion for High Performance Translates to Compelling Content
In this inaugural episode of The Fourth Revolution, brought to you by Bartell, we tapped into the fervent passion that Bartell employees have for the automotive industry, and why one particular team member’s love for cars gives him an edge in the marketplace. We sat down with marketing content coordinator Jonathan Kahn to discuss […]