Why Formula 1 Used AI to Maximize Sponsorships Mid-Pandemic

Key Points

  • In 2020, Formula 1 turned to AI to measure the trackside exposure for its sponsorship partners.
  • AI was also instrumental in optimizing camera angles with a limited staff.
  • F1 needed to maximize sponsorship exposure due to a COVID-led reduction in races in 2020.

Commentary

Sponsors of Formula 1 pay a premium to have their logo prominently displayed trackside at races around the world. From the famously narrow streets of Monte Carlo to the wide open space of Circuit of the Americas in Austin, TX, brands like Rolex, Pirelli and Emirates, to name a few, are visible to a worldwide audience of fans cheering on their favorite drivers.

However, the pandemic in 2020 brought new and unforeseen challenges to the sport. With the number of races dropping from 23 to 17, it was vitally important for the financial present and future of the sport to ensure that sponsors were still receiving value from the partnership. Max Metral, Formula 1’s Senior Analytics Manager, joined MarketScale to explain how AI was used to analyze past races to maximize trackside exposure for sponsors.

Follow us on social media for the latest updates in B2B!

Latest

How a TikTok Superstar and a Renowned Tech Entrepreneur Aim to Change the Creator Economy Forever
May 24, 2022
  Web 3.0. The Metaverse. Monetization. Innovators & creators are excited, primed, and ready to take advantage of today’s technology. Still, the platforms that make content happen have Read more
Not Your Father’s Data Center: Innovations in Generator Land
May 24, 2022
How did a Texas boy, who swore up and down he’d never leave Texas for Oklahoma, wind up involved with the data storage industry in Oklahoma? Chris Brown, CTO at Uptime Institute, isn’t 100% sure himself, but Read more
Leveraging AI to Improve Patient Outcomes in Healthcare
Leveraging AI to Improve Patient Outcomes in Healthcare
May 24, 2022
The importance of providing patients with a fast and accurate diagnosis cannot be overstated – it can be the difference between life and death. Unfortunately, the healthcare system is overwhelmed, and physicians Read more